A history of Aer Lingus. Aer Lingus ‚meaning “air fleet”founded april 1936 with an initial capital of £100‚000 started it’s first service between Baldonnel Airfield in Dublin and Whitechurch in Bristol‚ United kingdom ‚ using a six seater De Havilland 84 Dragon biplane ‚ named Iolar (eagle).The airline was established as the national carrier under the Air Navigation and Transport Act.(1936). In 1937‚ the Irish government created Aer Rianta ‚now called
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Company Profile •Aer Lingus is the national airline of Ireland. It is headquartered at Dublin Airport‚ Ireland. •The airline operates 43 aircraft and carries on average 10 million passengers per annum. •The airline’s primary mission is to connect Ireland with the world and the world to Ireland by offering its customers the best product in the Irish airline market at a competitive price. The airline’s primary markets are Ireland‚ the United Kingdom‚ Europe and the United States. The Irish people
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Table of Contents Introduction & Scenario We have been given an assignment about Aer Lingus. Our task is to develop an integrated marketing communication campaign for Aer Lingus. The assignment should focus to deliver the following Objectives: “To revitalize the declining Aer Lingus brand in order to increase airline travel in the Irish market” Following Question shell been answer; Segmentation‚ targeting and positioning Strategy to be defined for the IMC Campaign.
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Thursday October 6th 2010 Business Accounting Project Case study: Aer Lingus and Ryanair – wings apart! [pic] Partensky Alicia TO: World Airlines business magazine From: Alicia PARTENSKY Subject: Aer Lingus and Ryanair – wings apart! Date: September 2011 Aer Lingus and Ryanair are two big Irish airlines and both of them have grown up recently. Here I will explain you how they have grown and the differences
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References: European Union (2004)‚ ‘Guidelines on the assessment of horizontal mergers under the Council Regulation on the control of concentrations between undertakings’‚ (5.2) Massey P European Union (2007)‚ ‘Case No COMP/M– Ryanair / Aer Lingus: Regulation (EC) No 139/2004 Merger Procedure‚ Article 8 (3). Bain J. (1956)‚ Barriers to New Competition‚ Cambridge‚ Harvard University Press. Stigler G. (1968)‚ The Organisation of Industry‚ Homewood‚ IL: Richard D Irwin Inc. Sutton J. (1992)
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over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus? From British Airways? - What are the reasons to expect accomodation from Aer Lingus? From British Airways? 3- How costly would it be for Aer Lingus and British Airways to retaliate against
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Waterford and Gatwick Airport‚ located on the outskirts of London. One year later‚ the newborn company started operating between Dublin and the British capital. Two majors Airlines operated on this latter route at that time: British Airways and Aer Lingus‚ the Irish flag-carrier company. Moreover‚ some strong US airlines reached out for new routes into Europe after the deregulation of the domestic US airline industry‚ which made the pressure of competitors even more intense in the airline industry
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to quickly gain market share. Last but not least important‚ thanks to his father’s money‚ they had sufficient financial resources to maintain their prices. How do you expect Aer Lingus and British Airways to respond? Why? Since‚ Ryanair will be providing comparable service for less than half the price‚ Aer Lingus and British Airways will have no choice but to lower their price. If they do not then it Ryanair will be running full flights and their flights would probably run at less than current
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Ryanair recognized the profitability of the Dublin-London route‚ which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer Lingus‘business models diversified worldwide‚ Ryanair saw an opportunity to streamline its costs by specializing on this specific route. Ryanair introduced a low cost‚ unrestricted fare‚ which undercut BA and Aer Lingus by £110 per ticket‚ while still focusing on first rate service. Ryanair was able to offer this low fare because
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In that year‚ they announced the commencement of service from Dublin and London. On this route‚ British airways (BA) and Aer Lingus were already operating. This route is considered to be the lucrative and competitive route in Europe. Ryanair claimed to give first-rate customer service at I£ 98. The price posed by Ryanair was cheaper as compare to price posed by BA and Aer Lingus. Ryanair was founded by Cathal and Declan Ryan with the help of their father‚ Tony Ryan‚ who invested I£ 1 million. Ryanair
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