1. Define the key terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples
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. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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Factors That Influence Exchange Rates Aside from factors such as interest rates and inflation‚ the exchange rate is one of the most important determinants of a country’s relative level of economic health. Exchange rates play a vital role in a country’s level of trade‚ which is critical to most every free market economy in the world. For this reason‚ exchange rates are among the most watched‚ analyzed and governmentally manipulated economic measures. But exchange rates matter on a smaller scale
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The three year zero rate is 7% per annum and the four year zero rate is 7.5% pa (both continuously compounded). What is the one year (continuously compounded) forward rate starting in three years’ time? (2 marks) With the formula with continuously compounded‚ = =0.09 =9% The one year forward rate starting in three years’ time is 9% 1. The zero rate curve is flat at 6% pa with semi-annual compounding. What is the value of a FRA where the holder receives interest at the rate of 8% per annum with
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aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Answer the following questions: 1. Describe what is meant by a business being ‘consumer led’. 2. What are the key parts of the marketing mix? Explain how each works with the others. 3. Explain why the balance of the marketing mix is as important as any single element. 4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points
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as a single business. 2. Marketing Management Philosophy Marketing management process undertakes the stages of strategy formulation‚ implementation and control. Therefore‚ it is imperative to first identify the adopted marketing management philosophy by the organization. Organisational purpose of Unilever clearly states that organisation’s focal attention is centered towards anticipation and satisfaction of customer needs and wants. Kotler (2000) mentions that marketing concept holds that the key
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relationship between exchange rates‚ interest rates • In this lecture we will learn how exchange rates accommodate equilibrium in financial markets. For this purpose we examine the relationship between interest rates and exchange rates. Interest rates are the return to holding interest-bearing financial assets. In the previous lecture we have pointed out that as being a financial asset exchange rates tend to adjust more quickly to new information that goods prices. Like exchange rates‚ interest rates are also the
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TWO: THE BUSINESS INVIRONMENT 2.1 Political‚ Economic‚ Social and Technological analysis (PEST) ………………………………………………………….5 2.2 The effect of Culture and Sociology............................7 PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation‚ targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5
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Class Time on Thursday‚ 7/18 1. | London | New York | Spot Exchange Rate ($/GBP) | 1.3264 | 1.3264 | Interest Rates | 3.900% | 4.500% | Expected Inflation Rates | 0.650% | 1.250% | a. What is the expected rate of inflation in London? iPC - iBC = PC - BC 4.500% - 3.900% =1.250% - BC PC = 0.650% b. Using Uncovered Interest Rate Parity‚ what is the value of the expected spot exchange rate in two years? E(ST) = S0 * [(1+i)/(1+i*)]T E(S2) = 1.3264 * [(1.045)/(1
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exceedingly well in the global arena. Which of the following organizations is considered to be the U.S. leader with global revenues approximated at $285 billion annually? (Points: 1) IBM ExxonMobil Ford Motor Wal-Mart Stores Hewlett-Packard 2. Considering the model of the international marketing task displayed in the text‚ which of the following reasons demonstrates the most important difference between the international marketer ’s task and that of the
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