Course Study Guide 2012–13 Mode: Full Time/Part Time Managing Strategy Course Code: BUSI 1484 Contents 1. Welcome Error! Bookmark not defined. 2. Introduction to the Course 4 2.1 Aims 6 2.2 Learning Outcomes 7 2.2.1 Knowledge and understanding of: 7 2.2.2 Intellectual Skills: 7 2.2.3 Subject practical skills: 8 2.2.4 Transferable skills: 8 2.3 Learning and teaching activities 8 3. Contact Details 9 4. Course Content 11 4.1 Session Reading 13 5.
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Read the following scenario about ‘The bidding for NatWest’‚ and then consider the questions using the course concepts and in the context of Inter-Organisational‚ Intra-Organisational‚ Inter-Group and Intrapersonal Negotiation and communication strategies. You can draw on any knowledge gain from other ‘International Negotiation and Sales Management’ courses. Case 3: The Assignment – ‘The Danone‚ Wahaha Joint Venture Dispute’ Part 1. The real story behind Wahaha’s conflict with Danone – ’national
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On an 18th century British plantation there was constant battle between slaves and planters‚ for the slaves needed to keep their cultural forms alive. Harsh treatment of slaves by the planter‚ often forced slaves to resort to various forms of resistance in order to keep their cultural forms alive. While the slaves of the plantation were able outsmart the planter at times‚ the planter also devised wicked schemes that made life for slaves extremely difficult. Cultural forms practiced by African
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Services Marketing‚ Vol. 11 Iss: 1‚ pp.39 – 52 Reasons of fastfood popularity (n.d) Leidner‚ R. (1993). Fast food‚ fast talk: Service work and the routinization of everyday life Perman‚ S Schlosser‚ E. (2012). Fast food nation. Mariner Books; Reprint edition Everyday Life Wilson‚ T. (n.d.). How Fastfood Works Retrieved April 30‚ 2012 at http://science.howstuffworks.com/innovation/edible-innovations/fast-food3.htm
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Chapter 6. Master Budget and Responsibility Accounting 6-16 1. Total revenues $5‚623‚500 2. Total revenues $5‚631‚100 6-17 210‚000 6-18 2‚530‚000 6-19 Prod budget–FG 47‚000 units Pur budget–DM 131‚000 gallons 6-20 1. $3‚000‚000 2. 4‚500‚000 units 3. 100‚000 4-gallon units 6-21 1. Wool: 3‚000‚000 skeins; $6‚017‚450 Dye: 50‚000 gal; $249‚850 2. Weaving: $3.3664/DMLH Dyeing: $28.4644/MH 3. $1‚219.11 4a. $200‚000‚000 4b. $190‚000‚000 5a. $121‚928‚300
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long-run performance of a corporation. It includes environmental scanning‚ strategy formulation and implementation‚ and evolution and control. The study of Strategic Management helps us to monitoring and evaluating the opportunities and threats of a company’s strengths and weaknesses. Organizations that implement strategic management are generally outperforming those that are not. The fact that a company changes its strategy‚ in other words the fact that a company manage itself strategically bring
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PROPOSAL OF A MARKETING STRATEGY Annotation The subject of this diploma thesis is a proposal of a marketing strategy for a particular company. Scientific information on marketing process of segmentation‚ targetin and positioning based on different opinions in marketing theory and practice is presented within it as well as various kinds of situation and environment analysis. Furthermore‚ facts on CRM approach are submitted together with evaluation of suggested strategies. In the practical part
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Strategy & Society The Link Between Competitive Advantage and Corporate Social Responsibility The Idea in Brief Many firms’ corporate social responsibility (CSR) efforts are counterproductive‚ for two reasons: They pit business against society‚ when the two are actually interdependent. And they pressure companies to think of CSR in generic ways‚ instead of crafting social initiatives appropriate to their individual strategies. CSR can be much more than just a cost‚ constraint‚ or charitable
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Corporate Strategy Analysis: General Electric Co. (1981–present) Stanislav Bucifal Australian National University July 2009 Corporate Strategy Analysis: General Electric Co. (1981–present) Stanislav Bucifal Introduction The General Electric Company (GE) is widely regarded as one of the world’s most successful corporations of the 20th century. This paper aims to critically analyse the corporate strategy of GE during the period from 1981 to present under the leadership of two very different
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Moulin Lyon 3 University CONTENTS I. Presentation of Danone 4 A. Creation of the group and evolution of activities 4 B. Strategic business units in 2010 5 II. Danone’s internationalisation strategy 7 A. From the capture of the European market... 7 B. …to a global expansion strategy 8 III. Danone’s management 10 A. Global management 10 B. Humanistic management 10 In 2010‚ Danone maintained impressive results; it achieved a turnover of 17.01 billion Euros (+6.9% in relation
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