The Business Model Canvas
The Business Model Canvas
Key Partners
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Motivations for partnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
Key Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?Customer Relationships?Revenue streams?
Categories
Production
Problem Solving
Platform/Network
Key Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?Revenue Streams?Types of resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial
Customer Relationships
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
Channels
Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Channel phases:
Awareness
How do we raise awareness about our company’s products and services?
Evaluation
How do we help customers evaluate our organization’s Value
Key Partners
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Motivations for partnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
Key Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?Customer Relationships?Revenue streams?
Categories
Production
Problem Solving
Platform/Network
Key Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?Revenue Streams?Types of resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial
Customer Relationships
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services
Communities
Co-creation
Value Propositions
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk Reduction
Accessibility
Convenience/Usability
Channels
Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Channel phases:
Awareness
How do we raise awareness about our company’s products and services?
Evaluation
How do we help customers evaluate our organization’s Value