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T-Box's Marketing Strategy

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T-Box's Marketing Strategy
HISTORY OF THE FIRM
Who is T-box?
T-box is mainly a brand that belongs to Boyner Holding. However, they were kind enough to share T-box with the rest of the world. Now, T-box belongs to each one of us.
What 's T-Box? T-box is a rapidly growing trendy brand created in January, 2003 that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of lovingly compressed products ranging from t-shirts to g-strings, towels, boxer shorts, swimming suits, beach bags, hats and pareos.
It all began with a t-shirt squeezed into a tiny cube. This t-shirt gave T-box its name. Then T-box became the owner of our hearts and the meaning of our lives. T-box with its squeezed and therefore wrinkled but ergonomic packaging, is a practical, fun and absolutely wonderful brand that perfectly fits the "I-buy-fast-and-I-consume-fast" attitude.
Those little things are real life-savers when you need something to wear, something to do instantly and don 't have anything with you. You can find them everywhere; in a gas station, a grocery store, a mall, even when you 're in a boat trip, there 's a mobile sail-boat which sells them. T-shirts, boxers, towels, flip-flaps, bags, swimming gear even condoms. All of them squeezed and packed carefully with really funny names and using instructions inside
And now they 're available in different countries like France, Italy, Spain, Russia, and Australia at 4050 sales point. You can buy T-box online from www.shop.t-box.com.tr.
What 's new?
 New product, new product qualifications, new product design, new competition, new changes in consumer wants.
 New technology - new processes.
For whom is T-box?
To whom it 's new;
 New to the world – new to the market – new to the consumer
 New to the industry
 New to the academic world and new to the firm

They don 't discriminate anyone. They produce T-boxes in different sizes and

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