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LEARNING DIARY
Name : Dana Afriza
Course : Business Modelling and Value Exploitation
Class : EMBA – March 2012
Lecture : Prof. Niclas Adler, Prof. John Meewella, Prof. Anita Juho
Email : dana_afriza@yahoo.com

Date : 02 Feb 2013

Thru Skype

Topics

Introduction Business Model

Lecture :

Prof Niclas Adler
Prof Anita Juho

Learning

Learn and listen The Business Model and Value Exploitation Definition

Learn and listen the objective from other student about Business Model

Group discussion for group discussion with Finland team

Comment

Due to ‘new’ concept here, I did not understand at the beginning.

Did not yet have ‘a clue’ for doing dual group project (Jakarta and Finland)

Date : 16 Feb 2013

Classroom, Interactive

Discussion

Topics

About the lecture

OEC

Exploring the shortest distance

BM unique and canvas

Success enterprenership

BM strategy, History, Application

Customer, Value Proposition, Resources & Capabilities

UVP vs USP

Busines Model innovation

Success product (was and current): Nokia, Cisco, Wallmart, Google, Apple

Factor Analysis

Lecture :

Prof John Meewella

Learning

Sharing about the background of the lecture and other student

Wanna be a Leader or follower ?

Defined each element of Business Canvas

Break through the normal way

The resources and capabilities will create and deliver the value proposition

Comment

Understand to think out of the box or break through

Understand the differen between UVP (from customer point of view) and USP (from sellers point of view)

Understand that all 9 elements of BM have to be applied, even 1 can not be avoided

Date : 23 Feb 2013

Classroom, Interactive

Topics

About the lecture

About Finland country

City of Oulu

Valke product

Nokia

Lecture :

Prof Anita Juho

Learning

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