Sochi 2014 Olympics Essay Example
BADM 324 | The Marketing of Sochi 2014
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Table of contents Abstract 2 Introduction (Purpose, Scope, Significance) 3 Background (Context, Existing Knowledge) 5 Some quick facts about Sochi 5 Vision 5 Research Question or Hypothesis 8 Approach/Methodology 9 Observations/Discussion/Validation/Results 10 Explanation of the Expectations of Sochi 10 Innovative Olympic and Paralympic Winter Games 10 Celebrating the spirit of Russia 10 Delivering sustainable positive change, which inspires the World 10 An impressive marketing based on party and glamour 11 In Vancouver 11 Sponsoring 13 Everything must be contrasted 14 Example of rebellion: No Sochi 2014 15 What does Sochi have to learn from Vancouver 17 Ambiance of pride and atmosphere 17 Volunteer spirit 17 Conclusions 18 Bibliography 19 References/Bibliography Erreur ! Signet non défini.
Abstract
Sochi, Russian resort between the Black Sea and the Caucasian mountains, has been chosen to host the next 2014 Olympic Games. Lots of optimistic promises are done, those Games are supposed to be Innovative, celebrating, sustainable and inspiring. It is the chance for Russia to change its image. Marketing is very impressive and efficient; the image that Sochi gives is a really beautiful and strong one. Nevertheless, this decision is really polemical; Sochi doesn’t seem to be as perfect as it is said. The weather is not adapted, there is no equipment yet, everything has to be done and this costs a lot of money. The population is not listened by the government, political power seems omnipotent.
Introduction
“When the athletes were all in the stadium and seated, the Greek flag was raised next to the Canadian flag, and the Olympic flag was lowered. It was passed from the Mayor of Vancouver to IOC President Jacques Rogge to the Mayor of Sochi, the host country of the 2014 Winter Olympic Games. The Sochi flag was raised, and a show was performed that portrayed
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Table of contents Abstract 2 Introduction (Purpose, Scope, Significance) 3 Background (Context, Existing Knowledge) 5 Some quick facts about Sochi 5 Vision 5 Research Question or Hypothesis 8 Approach/Methodology 9 Observations/Discussion/Validation/Results 10 Explanation of the Expectations of Sochi 10 Innovative Olympic and Paralympic Winter Games 10 Celebrating the spirit of Russia 10 Delivering sustainable positive change, which inspires the World 10 An impressive marketing based on party and glamour 11 In Vancouver 11 Sponsoring 13 Everything must be contrasted 14 Example of rebellion: No Sochi 2014 15 What does Sochi have to learn from Vancouver 17 Ambiance of pride and atmosphere 17 Volunteer spirit 17 Conclusions 18 Bibliography 19 References/Bibliography Erreur ! Signet non défini.
Abstract
Sochi, Russian resort between the Black Sea and the Caucasian mountains, has been chosen to host the next 2014 Olympic Games. Lots of optimistic promises are done, those Games are supposed to be Innovative, celebrating, sustainable and inspiring. It is the chance for Russia to change its image. Marketing is very impressive and efficient; the image that Sochi gives is a really beautiful and strong one. Nevertheless, this decision is really polemical; Sochi doesn’t seem to be as perfect as it is said. The weather is not adapted, there is no equipment yet, everything has to be done and this costs a lot of money. The population is not listened by the government, political power seems omnipotent.
Introduction
“When the athletes were all in the stadium and seated, the Greek flag was raised next to the Canadian flag, and the Olympic flag was lowered. It was passed from the Mayor of Vancouver to IOC President Jacques Rogge to the Mayor of Sochi, the host country of the 2014 Winter Olympic Games. The Sochi flag was raised, and a show was performed that portrayed