Program Proposal for a Music Festival Essay Example
Benjamin Umstead and Jason Brackett
C.P. Music Festival
Program Proposal
Table of Contents
Justification
Goals and Objectives
Resource Needs
Schedule
Risk Management Analysis
Critical Evaluation
Appendix A (Registration Form)
Appendix B (Liability Waiver)
Appendix C (Rules and Regulations)
Appendix D (Music Festival Survey)
Sources
Justification for Program Proposal We are proposing a four-day, three night music festival sponsored by Pepsi and Under Armour in College Park, Maryland. Over the four days, there will be five stages set up in a giant field in College Park, with over a hundred bands playing over the weekend, including some of the most popular bands in the nation to headline every night. For the night there will be venues set up where people can buy camping spots for the night or they can get a hotel room in College Park for the weekend. This program is necessary and desirable for any community and an extremely profitable program for both sponsoring companies, Pepsi and Under Armour. First, this is an extremely desirable program for both the sponsoring company because of profitability opportunities for both companies. Both companies will probably have to put up about three million dollars apiece to get all the bands, resources, and staff necessary to put the festival together. However, based on some of the other music festivals in the nation, just off ticket sales themselves, they can earn almost 25 million dollars to split. Bonnaroo charges 250 dollars for a four-day pass, which includes tickets, parking passes, and a camping spot. Over 90 thousand people went last year, and at 250 dollars a tickets, Bonnaroo brought in 22 and a half million dollars. Since we are doing ours at College Park, some people may not opt in and get a camping spot, the sponsors are both still looking at bringing in over ten million dollars apiece. Other than the money off the ticket prices that Pepsi and Under Armour, they will also make a lot of money
C.P. Music Festival
Program Proposal
Table of Contents
Justification
Goals and Objectives
Resource Needs
Schedule
Risk Management Analysis
Critical Evaluation
Appendix A (Registration Form)
Appendix B (Liability Waiver)
Appendix C (Rules and Regulations)
Appendix D (Music Festival Survey)
Sources
Justification for Program Proposal We are proposing a four-day, three night music festival sponsored by Pepsi and Under Armour in College Park, Maryland. Over the four days, there will be five stages set up in a giant field in College Park, with over a hundred bands playing over the weekend, including some of the most popular bands in the nation to headline every night. For the night there will be venues set up where people can buy camping spots for the night or they can get a hotel room in College Park for the weekend. This program is necessary and desirable for any community and an extremely profitable program for both sponsoring companies, Pepsi and Under Armour. First, this is an extremely desirable program for both the sponsoring company because of profitability opportunities for both companies. Both companies will probably have to put up about three million dollars apiece to get all the bands, resources, and staff necessary to put the festival together. However, based on some of the other music festivals in the nation, just off ticket sales themselves, they can earn almost 25 million dollars to split. Bonnaroo charges 250 dollars for a four-day pass, which includes tickets, parking passes, and a camping spot. Over 90 thousand people went last year, and at 250 dollars a tickets, Bonnaroo brought in 22 and a half million dollars. Since we are doing ours at College Park, some people may not opt in and get a camping spot, the sponsors are both still looking at bringing in over ten million dollars apiece. Other than the money off the ticket prices that Pepsi and Under Armour, they will also make a lot of money