L'Oreal Hr Case Study
Human Resource Management
The Recruiting Game at L’Oreal- Case Study
SUMMARY OF THE CASE
L'Oreal Group, known by insiders as the "business school in practice", is famed for its leading expertise in marketing and brand management. Group L’Oreal has designed a number of different games for the purpose of recruiting good marketing students. Recruitment is one of the most important strategic priorities for L’Oréal and it maintain strong ties with more than 200 leading universities around the world, where it continue to offer students the opportunity to participate in business games and case studies. These not only showcase L’Oréal group but also help us to identify young creative talent, particularly in emerging and growing markets. L’Oréal Brandstorm, L’Oréal Ingenius and L’Oréal e-Strat Challenge give students a unique chance to take on real-life professional experience with the leading multinational cosmetics company
The company has used such an approach as it believes it is a unique way of discovering the potential of a person in this fast growing and emerging market. These games are played online by the students. The performance of the student is being tracked by the computer and accordingly points are awarded. Winners of the local contests get to travel to Paris to take part in the finals and on winning the same, a job offer from L’Oreal executives who have been monitoring their performance. There are three online games. The first being e-Strat, then Brandstorm- a game for turning ideas into product and Ingenius- an industrial strategy game. The most popular game is e-Strat, where decisions about retail strategy and spending on R&D were made. It attracts 50000 students and scholarships are provided by the company. Here the biggest winner is L’Oreal due to the publicity it gets and the opportunity to hire top marketing students worldwide.
Question: 1
Review of games e-Strat At first glance, the L'Oréal e-Strat Challenge is a business competition
The Recruiting Game at L’Oreal- Case Study
SUMMARY OF THE CASE
L'Oreal Group, known by insiders as the "business school in practice", is famed for its leading expertise in marketing and brand management. Group L’Oreal has designed a number of different games for the purpose of recruiting good marketing students. Recruitment is one of the most important strategic priorities for L’Oréal and it maintain strong ties with more than 200 leading universities around the world, where it continue to offer students the opportunity to participate in business games and case studies. These not only showcase L’Oréal group but also help us to identify young creative talent, particularly in emerging and growing markets. L’Oréal Brandstorm, L’Oréal Ingenius and L’Oréal e-Strat Challenge give students a unique chance to take on real-life professional experience with the leading multinational cosmetics company
The company has used such an approach as it believes it is a unique way of discovering the potential of a person in this fast growing and emerging market. These games are played online by the students. The performance of the student is being tracked by the computer and accordingly points are awarded. Winners of the local contests get to travel to Paris to take part in the finals and on winning the same, a job offer from L’Oreal executives who have been monitoring their performance. There are three online games. The first being e-Strat, then Brandstorm- a game for turning ideas into product and Ingenius- an industrial strategy game. The most popular game is e-Strat, where decisions about retail strategy and spending on R&D were made. It attracts 50000 students and scholarships are provided by the company. Here the biggest winner is L’Oreal due to the publicity it gets and the opportunity to hire top marketing students worldwide.
Question: 1
Review of games e-Strat At first glance, the L'Oréal e-Strat Challenge is a business competition