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References: Azvine, B., Cui, Z., Nauck, D.D. and Majeed, B. (2007) ‘Real Time Business Intelligence for the Adaptive Enterprise’, The 8th IEEE International Conference on and Enterprise Computing, E-Commerce, and E-Services, Volume, Issue, Page(s):29 – 29 Berson Alex, Smith Stephen and Thearling Kurt. (2002) ‘Building Data Mining Applications for CRM’, Tata McGraw Hill. D’Aveni, R. M. (1994) ‘Hyper competition’, The Free Press, New York. giftjourn@l Jayanthi Ranjan 7 Downloaded From IP - 213.233.174.231 on dated 16-Jun-2013 Members Copy, Not for Commercial Sale www.IndianJournals.com Dr Jayanthi Ranjan is a PhD from Jamia Millia Islamia central university, India in the field of data mining and has more than 17 years of teaching experience. She graduated from Venkateswara University, Tirupathi with gold medal in Mathematics and University rank. She is also the university topper in Sanskrit and gold medal in her graduation. She has done her Master of Computer applications with distinction. She has published various papers on Data clustering, Data Mining, Database security, business intelligence, educational technologies that appeared in various international refereed journals. She has over 110 publications till date. She has over 53 publications in various International Journals, 15 national conference proceedings and 10 International conference Proceedings till date. She has published 5 edited books. She has published research papers with refereed publications like in World Scientific, Emerald, Indersceince, ANSINET, GIFT society. She received best papers awards twice. She is also the recipient of ‘Best Teacher Award’ from AIMA-Ghaziabad Management Association, India for her contribution to teaching and research. She is also the recipient of Best Management Researcher award, from Association of Management Scholars AIMS . Her Teaching and Research interests include Data Mining and Building Data Warehouses, Information Systems Design, Information Agents Building and Business Intelligence. She is the Life member Indian Society for Technical Education, Institution of Electronics and Telecommunications Engineering and Indian Association for Research in Computing Science. She is serving on the editorial board for the international journal “Information Technology Journal”, Asian Network for Scientific Information. She is also the editorial member of “Indersceince-International Journal of E-CRM”. She is the Editorial member of “Inter disciplinary journal of information knowledge and management”, Informing Science Institute, UK. She is the associate editor of “Journal of Applied and Theoretical Information Technology”. she is also the chairman-International Relations, IMT Ghaziabad. She can be reached at jranjan@imt.edu. © 2009, Global Institute of Flexible Systems Management