J.Co Donuts and Coffee Distribution Case Study
J.CO DONUTS & COFFE DISTRIBUTION CASE STUDY
I. Viewpoint
The viewpoint will be on the said company’s retail customers. Walk-in customer as well as the loyal customer of the store.
II. Time Context
The donuts may be good but service has been deteriorating over the past months, year 2013-2014.
III. Short Historical Background
The Company is a premium, lifestyle café brand founded in Indonesia has now come to the shore of the Philippines. It is a lifestyle café retailer specializing in donuts, coffee and frozen yogurt. It began trading in June, 2005 in Jakarta, Indonesia. After 5 years of continued operation, JCO enters the Philippine market and opened its first branch in SM Megamall. The said company is owned and managed by Johnny Andrean Group.
IV. Statement of the Problem
The main problem of J.CO Donuts and Coffee is the consistent long line when ordering prevents the customers from buying. It makes the customers pissed off because they are wasting their time and effort falling in a long line. This problem can cause people’s dissatisfaction about the product as well as to the store. If not solved as soon as possible, people, as well as the loyal customers, may get tired of the products offered by the company.
V. Area of Consideration
(J.CO Donuts & Coffee SWOT Analysis)
Strengths
J.CO Donuts and Coffee are very famous because of their different varieties of delicious doughnuts;
J.CO prides itself for creating a life café concept that is vibrant and energetic; stylish yet interactive and customer-friendly;
Also for using only premium ingredients in its signature range of coffee and chocolate beverages and donuts which appeal to even the most discerning customers.
Weaknesses
You have to fall in a long line if you want to buy their products;
Lack of promotion and activity to develop more loyalty customers;
J.CO’s Beverages are not preferable because its size is smaller compared to other competitors.
Opportunities
J.CO Doughnuts are
I. Viewpoint
The viewpoint will be on the said company’s retail customers. Walk-in customer as well as the loyal customer of the store.
II. Time Context
The donuts may be good but service has been deteriorating over the past months, year 2013-2014.
III. Short Historical Background
The Company is a premium, lifestyle café brand founded in Indonesia has now come to the shore of the Philippines. It is a lifestyle café retailer specializing in donuts, coffee and frozen yogurt. It began trading in June, 2005 in Jakarta, Indonesia. After 5 years of continued operation, JCO enters the Philippine market and opened its first branch in SM Megamall. The said company is owned and managed by Johnny Andrean Group.
IV. Statement of the Problem
The main problem of J.CO Donuts and Coffee is the consistent long line when ordering prevents the customers from buying. It makes the customers pissed off because they are wasting their time and effort falling in a long line. This problem can cause people’s dissatisfaction about the product as well as to the store. If not solved as soon as possible, people, as well as the loyal customers, may get tired of the products offered by the company.
V. Area of Consideration
(J.CO Donuts & Coffee SWOT Analysis)
Strengths
J.CO Donuts and Coffee are very famous because of their different varieties of delicious doughnuts;
J.CO prides itself for creating a life café concept that is vibrant and energetic; stylish yet interactive and customer-friendly;
Also for using only premium ingredients in its signature range of coffee and chocolate beverages and donuts which appeal to even the most discerning customers.
Weaknesses
You have to fall in a long line if you want to buy their products;
Lack of promotion and activity to develop more loyalty customers;
J.CO’s Beverages are not preferable because its size is smaller compared to other competitors.
Opportunities
J.CO Doughnuts are