I Will Be Evaluating the Potential Problems Faces by Shell When Entering New Markets Internationally.
I will be evaluating the potential problems faces by Shell when entering new markets internationally.
Marketing Potential Problem | Recommendation for minimising the problem | Impact of recommendation | They may struggle to advertise in a new country as they have no previous experience. | They could hire researchers to find out which advertisements have been successful in the country in order for shell to have a successful advertising campaign. | This would cost the business more money but it will be beneficial if successful in the long run as they will gather more sales and gain a better reputation. | A new country may have a different language then what their usual adverts are in. | They will have to translate their adverts into the new countries language and make sure that the translation is correct and the translation does not say something different. | It will allow the new country to relate more with the business as they are speaking to the target market in their language which makes them seem friendlier. | Not enough employees | Could employ people within the new country and advertise for all the roles available within the country | This will improve the business image as they are employing people in the home country improving the economy and providing people with jobs. |
Product and Distribution Potential Problem | Recommendation for minimising the problem | Impact of recommendation | Not enough shipping cargo boats to import to a new country. | Buy a new ship in order to transport their or move to country where you are able to mine for the oil. | This will create new jobs oiling in the country and also create jobs from shipping the oil. | Need new oil tankers in order to transport the oil around the country. | Buying new oil tankers and employing people from the country to drive them. | This will make the company more efficient within that country and employing local people will give them a better reputation. | The product has
Marketing Potential Problem | Recommendation for minimising the problem | Impact of recommendation | They may struggle to advertise in a new country as they have no previous experience. | They could hire researchers to find out which advertisements have been successful in the country in order for shell to have a successful advertising campaign. | This would cost the business more money but it will be beneficial if successful in the long run as they will gather more sales and gain a better reputation. | A new country may have a different language then what their usual adverts are in. | They will have to translate their adverts into the new countries language and make sure that the translation is correct and the translation does not say something different. | It will allow the new country to relate more with the business as they are speaking to the target market in their language which makes them seem friendlier. | Not enough employees | Could employ people within the new country and advertise for all the roles available within the country | This will improve the business image as they are employing people in the home country improving the economy and providing people with jobs. |
Product and Distribution Potential Problem | Recommendation for minimising the problem | Impact of recommendation | Not enough shipping cargo boats to import to a new country. | Buy a new ship in order to transport their or move to country where you are able to mine for the oil. | This will create new jobs oiling in the country and also create jobs from shipping the oil. | Need new oil tankers in order to transport the oil around the country. | Buying new oil tankers and employing people from the country to drive them. | This will make the company more efficient within that country and employing local people will give them a better reputation. | The product has