Final Marketing Plan Paper Essay Example
Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions of dollars in annual sales. Where appropriate, research material will be cited to clarify the discussion. With this in mind, let’s begin our discussion of business marketing. As PepsiCo markets new the brand of soft drink the company needs to create successful mix of the right product, sold at the right price, in the right place and using the best and using the most appropriate promotion. The marketing mix is created to meet the following environment, the product; the new brand of soft drink should have the right features, such as the brand must look good and work well. The price must be right so that the customers can buy in large numbers so that PepsiCo can make a healthy profit. The Diet Slim Can must be in the right place at the right time. Making sure that the Diet Slim Can arrives when and where PepsiCo wants is an important process. PepsiCo’s target group needs to be made aware of the existence and availability of the new soft drink beverage through {draw:frame} promotion. Successful {draw:frame} promotion helps PepsiCo to spread costs over a larger output. Therefore marketing plays a key role in determining such aspects as of the product - in line with the requirements of the market and the function of the new soft