E-commerce on social media
Social Media Effects on E-Commerce
Introduction
The design of websites is increasingly incorporating social cues like helpfulness and familiarity, especially in e-commerce websites with the primary objective of facilitating the exchange relationship (Adapa, 2008). This draws on the assumption that social cues in websites evoke a social response from the visitors of the websites, which in turn leads to enjoyment. As a result, users have a tendency to patronize exciting, entertaining and stimulating websites. Studies affirm that lack of product touch and interaction with organizational representatives may inhibit the acceptance of and positive attitudes toward e-commerce (Ahasanul, Khatib, & Shameem, 2009). High levels of interactions with e-commerce commodities and organizational representatives may increase positive attitudes towards electronic commerce, which in turn plays an integral role in influencing the decisions to use e-commerce systems. E-commerce surveys conducted in 2009 reported that online shoppers have a preference of an interactive online shopping experience because they considered it more informative (Mehdi, 2011). This implies that online shoppers are likely to make a purchase from a website that has interactive components incorporated in the form of social cues. This research paper discusses the effects of social media on Australia e-commerce.
The Pervasive effects of Social Media on Australian E-Commerce A study by Wakefield et al (2011) reported the inclusion of social clues in a website leads to greater beliefs regarding their user intentions, enjoyment, perceived usefulness, and perceived ease of use. The inference from this view is that social media tends to make the website friendly, informative and helpful, which increases the likelihood that such users will make a purchase from that website. The study by Wakefield et al (2011) further stated that website socialness tends to evoke an effective social response from the
Introduction
The design of websites is increasingly incorporating social cues like helpfulness and familiarity, especially in e-commerce websites with the primary objective of facilitating the exchange relationship (Adapa, 2008). This draws on the assumption that social cues in websites evoke a social response from the visitors of the websites, which in turn leads to enjoyment. As a result, users have a tendency to patronize exciting, entertaining and stimulating websites. Studies affirm that lack of product touch and interaction with organizational representatives may inhibit the acceptance of and positive attitudes toward e-commerce (Ahasanul, Khatib, & Shameem, 2009). High levels of interactions with e-commerce commodities and organizational representatives may increase positive attitudes towards electronic commerce, which in turn plays an integral role in influencing the decisions to use e-commerce systems. E-commerce surveys conducted in 2009 reported that online shoppers have a preference of an interactive online shopping experience because they considered it more informative (Mehdi, 2011). This implies that online shoppers are likely to make a purchase from a website that has interactive components incorporated in the form of social cues. This research paper discusses the effects of social media on Australia e-commerce.
The Pervasive effects of Social Media on Australian E-Commerce A study by Wakefield et al (2011) reported the inclusion of social clues in a website leads to greater beliefs regarding their user intentions, enjoyment, perceived usefulness, and perceived ease of use. The inference from this view is that social media tends to make the website friendly, informative and helpful, which increases the likelihood that such users will make a purchase from that website. The study by Wakefield et al (2011) further stated that website socialness tends to evoke an effective social response from the
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