E-Business and E-Commerce - Its Emerging Trends
Journal of Intelligence Systems ISSN: 2229-7057 & E-ISSN: 2229-7065, Volume 2, Issue 1, 2012, pp.-14-16 Available online at http://www.bioinfo.in/contents.php?id=43
E-BUSINESS AND E-COMMERCE - ITS EMERGING TRENDS
BHASKAR P.K.1, SINHA N.K.2, CHOUDHARY B.K.2* AND MISHRA S.K.2
1Department 2Department
of MBA, Cambridge Institute of Technology, Tatisilwai, Ranchi- 835103, Jharkhand, India. of Applied Physics, Cambridge Institute of Technology, Tatisilwai, Ranchi- 835103, Jharkhand, India. *Corresponding Author: Email- binodvlsi@gmail.com Received: October 25, 2012; Accepted: November 06, 2012 Abstract- E-Business has gone through a number of changes in the past few years. Many enterprise companies were caught off-guard by the hype during the dotcom bubble and stumbled into it without fully understanding how best to harness the power of the related tools and technologies for their needs. A “neat” Web site or a “cool” collaboration environment is not going to be the main source of competitive advantage. Any E-Business initiative has to be tied to the overall business strategy of the organization and has to be driven by distinct set of objectives and measurement criteria. Marketing teams at e-commerce organizations are under enormous pressure these days. They know that expanding their marketing efforts beyond the web to mobile and social channels means increasing opportunities to reach buyers. However, they also know that it means increasing the number of information sources they will need to measure. This article discusses how enterprises should gear up to adopt E-Business and E-commerce technologies solutions and what some of the current trends. This paper provides an overview of how businesses are using e-commerce analytics to deal with the problem of mounting data identifying the tools users want to employ to make information more accessible, consumable, and actionable. Keywords- Competitive edge, Competitive advantage, organizational environment, Trends of E
E-BUSINESS AND E-COMMERCE - ITS EMERGING TRENDS
BHASKAR P.K.1, SINHA N.K.2, CHOUDHARY B.K.2* AND MISHRA S.K.2
1Department 2Department
of MBA, Cambridge Institute of Technology, Tatisilwai, Ranchi- 835103, Jharkhand, India. of Applied Physics, Cambridge Institute of Technology, Tatisilwai, Ranchi- 835103, Jharkhand, India. *Corresponding Author: Email- binodvlsi@gmail.com Received: October 25, 2012; Accepted: November 06, 2012 Abstract- E-Business has gone through a number of changes in the past few years. Many enterprise companies were caught off-guard by the hype during the dotcom bubble and stumbled into it without fully understanding how best to harness the power of the related tools and technologies for their needs. A “neat” Web site or a “cool” collaboration environment is not going to be the main source of competitive advantage. Any E-Business initiative has to be tied to the overall business strategy of the organization and has to be driven by distinct set of objectives and measurement criteria. Marketing teams at e-commerce organizations are under enormous pressure these days. They know that expanding their marketing efforts beyond the web to mobile and social channels means increasing opportunities to reach buyers. However, they also know that it means increasing the number of information sources they will need to measure. This article discusses how enterprises should gear up to adopt E-Business and E-commerce technologies solutions and what some of the current trends. This paper provides an overview of how businesses are using e-commerce analytics to deal with the problem of mounting data identifying the tools users want to employ to make information more accessible, consumable, and actionable. Keywords- Competitive edge, Competitive advantage, organizational environment, Trends of E
References: [1] Jelassi, Tawfik & Albrecht Enders (2005) Strategies for EBusiness: Creating Value through Electronic and Mobile Commerce. Pearson Education Ltd, Harlow. [2] Farhoomand, Ali (2005) Managing (e) Business Transformation: A Global Perspective, Palgrave Macmillan, Basingstoke. [3] Turban, Efraim, David King, Jae Lee and Dennis Viehland (2004) Electronic Commerce: A Managerial Perspective, Pearson Prentice Hall, New Jersey. [4] Laudon, Kenneth C. and Carol Guercio Traver (2003) ECommerce: Business, Technology and Society, 2nd ed. Pearson Addison Wesley, Boston. [5] Chaffey, David (2002) E-Business and E-Commerce Management. Pearson Education Ltd, Harlow [6] Timmers, Paul (2000) Electronic Commerce: Strategies and Models for Business-to-Business Trading, Wiley, Chichester. [7] Rappa, Michael (2004) Managing the Digital Enterprise. [8] Dholakia R. (2006) M-commerce: Global Experiences and Perspectives, London. [9] Harris L. and Dennis C. (2002) Marketing the E-business. New York. [10] Yogesh Upadhyay and Singh S.K. (2007) Delhi Business Review, 2. [11] Fickes Michael (2000) Access Control & Security Systems Integration Omni File Full Text Mega, 43(10), 37-40. Fig. 3- The Growth of the Internet, Number of Internet Hosts with Domain SOURCE: Internet Systems Consortium, Inc., 2011 Web History Most popular Internet service Developed in early 1990s Provides access to Web pages HTML documents Web content has grown exponentially Google reports approx 1 trillion unique URLs and 120 billion pages index Origins and Growth of E-commerce Precursors Baxter Healthcare Electronic Data Interchange (EDI) French Minitel (1980s videotex system) None had functionality of Internet 1995: Beginning of e-commerce First sales of banner advertisements In United State, e-commerce fastest growing form of commerce E-Commerce Trends aAccording to experts, the seeds of the trends now taking hold in e -commerce were planted in the industry 's early days. Now those trends starting to point the way clearly towards the future of ecommerce. “A lot of trends that began a while back but what we have is the continuation”. Andrew Bartels (Giga Information Group analyst) told to the E-Commerce Times. “Most of them are good for e-commerce." Out of them five emerging trends are in the following:a. Multichannel Retailing Arrives b. More Satisfied Customers c. Consumers Do Their Own Thing d. Death of the Mid-Size E-Tailer e. More Profits Predictions for the Future By All commercial activity, Technology will propagate. The real cost of doing business will cover with rises of Prices. For all retailers, e-commerce margins and profits will rise to more levels. Cast of players will change Dominant playing role of traditional Fortune 500 companies Journal of Intelligence Systems ISSN: 2229-7057 & E-ISSN: 2229-7065, Volume 2, Issue 1, 2012 || Bioinfo Publications || 16