E Bike Marketing Plan
* EXECUTIVE SUMMARY :
This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China.
We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike.
This zero CO2 emission mobility is certainly a head turner which is stolen from the future, which efficiently converts the human force to proposed force.
This e-bike is half bicycle and half motorbike and there is no accelerator like the usual electric bikes. One need to pedal to move forwards, the quicker you pedal the faster it goes.
It has a regenerative charging capability called "loop charging", that is when you go down the hill the motor becomes a generator and charges the battery again. This increase the total distance the bike can go.
Its light weight, foldable to a very small size like a Swiss knife and can be put in a rucksack. It is useful in the cities when you have to take in an elevator or carry it to the flat, metro trains, busses, cars etc.
This is a transport revolution and its nothing like the world has seen before. It’s going to epitomize the smart urban movement.
This is how the future gets around!
Table of Contents -
* COMPANY BACKGROUND * SITUATION ANALYSIS * ENVIRONMENTAL SCANNING * LEGAL AND REGULATORY FORCES * SWOT ANALYSIS * COMPETITOR ANALYSIS * CRITIQUE * MARKETING MANEUVER * PRODUCT * PLACE * PRICING * PROMOTIONS AND ADVERTISING * FINANCIALS * TARGET SALES * SALES FORECAST *
This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China.
We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike.
This zero CO2 emission mobility is certainly a head turner which is stolen from the future, which efficiently converts the human force to proposed force.
This e-bike is half bicycle and half motorbike and there is no accelerator like the usual electric bikes. One need to pedal to move forwards, the quicker you pedal the faster it goes.
It has a regenerative charging capability called "loop charging", that is when you go down the hill the motor becomes a generator and charges the battery again. This increase the total distance the bike can go.
Its light weight, foldable to a very small size like a Swiss knife and can be put in a rucksack. It is useful in the cities when you have to take in an elevator or carry it to the flat, metro trains, busses, cars etc.
This is a transport revolution and its nothing like the world has seen before. It’s going to epitomize the smart urban movement.
This is how the future gets around!
Table of Contents -
* COMPANY BACKGROUND * SITUATION ANALYSIS * ENVIRONMENTAL SCANNING * LEGAL AND REGULATORY FORCES * SWOT ANALYSIS * COMPETITOR ANALYSIS * CRITIQUE * MARKETING MANEUVER * PRODUCT * PLACE * PRICING * PROMOTIONS AND ADVERTISING * FINANCIALS * TARGET SALES * SALES FORECAST *