Comprehensive Strategic Plan for Google Essay Example
Executive summary
This paper will discuss a comprehensive strategic plan for google. First, an analysis of Google’s competitors: Microsoft, yahoo and Amazon analyzed. A critical analysis of Google’s operational and business strategy follows that. Then Google’s approach to corporate strategies that include vertical integration, diversification and Google’s global reach. The comprehensive strategic plan (CSP) is extrapolated from the critical evaluation of business and corporate strategy and based on the degree in which strategy is aligned to support Google’s espoused values and support its mission. The CSP includes strategic recommendation and measures in three areas: change to either corporate or business strategy, leverage resources that can drive sustained competitive advantage and align organization structure and management to enable resources and capabilities that will drive sustained competitive advantage. Google’s competitive environment
With the advent of the internet, competition within the industry of searching the web has intensified. The completion for google has always been other search engines like Bing, metacrawler and yahoo. In today’s world competition for google is not merely other search engines, but it has reached to advertisement, product and services. For instance google are trying their hand in cloud computing. Google offers a wide range of services, so it only practical that google has its fair share of competitors. Google considers a wide range of services on the internet to be its competitor (Goodstein, Nolan & Pfeiffer, 2006). Google competition comes from those businesses that seek to offer the public with information and provide them with advertisement. These competitions include traditional search engines; yahoo and Bing. Just like google, E-commerce sites and vertical search engines: kayak, amazon.com and eBay, that offer product and services to consumers. Therefore, users go directly to these sites instead of going through
This paper will discuss a comprehensive strategic plan for google. First, an analysis of Google’s competitors: Microsoft, yahoo and Amazon analyzed. A critical analysis of Google’s operational and business strategy follows that. Then Google’s approach to corporate strategies that include vertical integration, diversification and Google’s global reach. The comprehensive strategic plan (CSP) is extrapolated from the critical evaluation of business and corporate strategy and based on the degree in which strategy is aligned to support Google’s espoused values and support its mission. The CSP includes strategic recommendation and measures in three areas: change to either corporate or business strategy, leverage resources that can drive sustained competitive advantage and align organization structure and management to enable resources and capabilities that will drive sustained competitive advantage. Google’s competitive environment
With the advent of the internet, competition within the industry of searching the web has intensified. The completion for google has always been other search engines like Bing, metacrawler and yahoo. In today’s world competition for google is not merely other search engines, but it has reached to advertisement, product and services. For instance google are trying their hand in cloud computing. Google offers a wide range of services, so it only practical that google has its fair share of competitors. Google considers a wide range of services on the internet to be its competitor (Goodstein, Nolan & Pfeiffer, 2006). Google competition comes from those businesses that seek to offer the public with information and provide them with advertisement. These competitions include traditional search engines; yahoo and Bing. Just like google, E-commerce sites and vertical search engines: kayak, amazon.com and eBay, that offer product and services to consumers. Therefore, users go directly to these sites instead of going through