Building a global cosmetic brand
Coursework Assessment One
Individual Case Study
“Loreal”
Dubai Campus 2013/14
Name: Chelsea Tina Potgieter
Student Number: M00369950
Module Number & Title: MKT3130 International Marketing
Module Leader: Dr. Alun Epps
Seminar day: Wednesday; 17:00 pm
Assessment ONE: Individual Case Study Report (40%) Thurs 20th February 2014 4:00pm
Each student will be provided with a case study and will be required to write a report on the case study based on three questions.
Students will achieve the following learning outcomes for this assessment
a) Ability to demonstrate critical analysis of their knowledge of international markets and the risk elements, including political, economic and socio-cultural factors.
b) Demonstrate robust knowledge of entry strategies of international companies into foreign markets.
c) Ability to evaluate and assess international marketing strategies and international marketing decisions and activities in general and in the context of the case study
The case study in question is mentioned on page
ASSESSMENT ONE - Individual Case Study Report (40%)
Learning outcomes: Students in undertaking this assessment will be able to
a) analyse international markets and assess the risk elements, including political, economic and socio-cultural factors.
b) determine the entry strategy for foreign markets.
c) evaluate and assess the international marketing strategy and international marketing decisions and activities.
Each student is required to analyse and write a report on the following case study:
L’oreal cosmetics coursework (40%) 2013/14.
Learning outcomes: Students in undertaking this assessment will be able to
analyse international markets and assess the risk elements, including political, economic and socio-cultural factors. determine the entry strategy for foreign markets such as acquisitions. evaluate and assess the international marketing strategy and
Individual Case Study
“Loreal”
Dubai Campus 2013/14
Name: Chelsea Tina Potgieter
Student Number: M00369950
Module Number & Title: MKT3130 International Marketing
Module Leader: Dr. Alun Epps
Seminar day: Wednesday; 17:00 pm
Assessment ONE: Individual Case Study Report (40%) Thurs 20th February 2014 4:00pm
Each student will be provided with a case study and will be required to write a report on the case study based on three questions.
Students will achieve the following learning outcomes for this assessment
a) Ability to demonstrate critical analysis of their knowledge of international markets and the risk elements, including political, economic and socio-cultural factors.
b) Demonstrate robust knowledge of entry strategies of international companies into foreign markets.
c) Ability to evaluate and assess international marketing strategies and international marketing decisions and activities in general and in the context of the case study
The case study in question is mentioned on page
ASSESSMENT ONE - Individual Case Study Report (40%)
Learning outcomes: Students in undertaking this assessment will be able to
a) analyse international markets and assess the risk elements, including political, economic and socio-cultural factors.
b) determine the entry strategy for foreign markets.
c) evaluate and assess the international marketing strategy and international marketing decisions and activities.
Each student is required to analyse and write a report on the following case study:
L’oreal cosmetics coursework (40%) 2013/14.
Learning outcomes: Students in undertaking this assessment will be able to
analyse international markets and assess the risk elements, including political, economic and socio-cultural factors. determine the entry strategy for foreign markets such as acquisitions. evaluate and assess the international marketing strategy and