Assignment
Introduction
1.1 ORIGIN
An internship is a real life experience in a business organization that required after completion of the academic courses in order to complete the Bachelor of Business Administration Program in
BRAC University. An Internship position at Berger Paints Bangladesh Limited was acquired and topic of the report was proposed to the supervisor of my internship course. With her approval and conscience this report was prepared.
1.2 GENERAL OBJECTIVE
The report serves mainly the following purpose:
To find out the market share of Berger Paints BD Ltd. (BPBL) at Mirpur DOHS area.
1.3 SPECIFIC OBJECTIVES
The specific objectives of this report are as follow:
These are
To find out the interior paint share of BPBL at Mirpur DOHS area.
To find out the exterior paint share of BPBL at Mirpur DOHS area.
To find out the market share of competitors of BPBL.
Facilities provided by the company to the end users.
To find out the individual preference.
To find out the company preference.
1
To find out the strategy of key competitors of BPBL that elements are used to capture the market share of Paint Industry.
Positive and Negative sides of BPBL at Mirpur DOHS area.
Positive and Negative sides of Asian Paint at Mirpur DOHS area.
1.4 SCOPE
This intern report is mainly based on the market share of Berger Paints Bangladesh Ltd. in
Mirpur DOHS region. The report has also mentioned about the competitors of Berger paints and their position in market in comparison to Berger paints. It is also mentioned about both the preferences of company and end users choice of using paints. This report is mainly based on the answers of the questionnaire survey and some in depth interview.
1.5 METHODOLOGY
1.5.1 Type of Research:
I did this research to gain better understanding of the dimensions of the problems. My study provides information to use in analyzing a situation.
1.1 ORIGIN
An internship is a real life experience in a business organization that required after completion of the academic courses in order to complete the Bachelor of Business Administration Program in
BRAC University. An Internship position at Berger Paints Bangladesh Limited was acquired and topic of the report was proposed to the supervisor of my internship course. With her approval and conscience this report was prepared.
1.2 GENERAL OBJECTIVE
The report serves mainly the following purpose:
To find out the market share of Berger Paints BD Ltd. (BPBL) at Mirpur DOHS area.
1.3 SPECIFIC OBJECTIVES
The specific objectives of this report are as follow:
These are
To find out the interior paint share of BPBL at Mirpur DOHS area.
To find out the exterior paint share of BPBL at Mirpur DOHS area.
To find out the market share of competitors of BPBL.
Facilities provided by the company to the end users.
To find out the individual preference.
To find out the company preference.
1
To find out the strategy of key competitors of BPBL that elements are used to capture the market share of Paint Industry.
Positive and Negative sides of BPBL at Mirpur DOHS area.
Positive and Negative sides of Asian Paint at Mirpur DOHS area.
1.4 SCOPE
This intern report is mainly based on the market share of Berger Paints Bangladesh Ltd. in
Mirpur DOHS region. The report has also mentioned about the competitors of Berger paints and their position in market in comparison to Berger paints. It is also mentioned about both the preferences of company and end users choice of using paints. This report is mainly based on the answers of the questionnaire survey and some in depth interview.
1.5 METHODOLOGY
1.5.1 Type of Research:
I did this research to gain better understanding of the dimensions of the problems. My study provides information to use in analyzing a situation.