A world without advertising
The University of Ss. Cyril and Methodius
Faculty of Mass Media Communication
A world without advertising
Name: Veronika Líšková
Course: Media Relations
Group: VZME12
Term: winter
School year: 2013/2014
How hard can it be to imagine and describe a world without any advertisements? It turns out that it is quite difficult to completely retrieve advertising from the Earth, even hypothetically, because besides the numerous negative aspects that advertising has, there are also some positive ones. The world without any advertising simply cannot exist, even though some types of advertisements are very annoying and many people wish to get rid of them, yet a majority of advertisements are helpful and timesaving as they provide us with essential information which we don’t have to seek out on our own.
One of many reasons why advertising was even invented was the need to inform people and it has made our lives simpler, in a way. We live in a world where everything is sped up and because the time is precious, people have learned to appreciate simplicity. The advertising in television or in a form of leaflets creates opportunities for customers to compare and choose the best alternative, when shopping. Imagining an alternative world without advertising is hard because it is a crucial part of every business and helps firms to be distinguished from their competitors. Without any advertising in the world, there´d probably have to be a monopoly for every type of business which would decrease diversity and leave so many people unemployed. Every company employs someone responsible for their advertising, after all.
Apart from retailers and entrepreneurs who mainly use marketing and advertising to increase sales of a certain product, there are others who make a living directly from advertising, creating campaigns for their clients in advertising agencies. Some job positions such as copywriters or art directors would disappear completely and millions of
Faculty of Mass Media Communication
A world without advertising
Name: Veronika Líšková
Course: Media Relations
Group: VZME12
Term: winter
School year: 2013/2014
How hard can it be to imagine and describe a world without any advertisements? It turns out that it is quite difficult to completely retrieve advertising from the Earth, even hypothetically, because besides the numerous negative aspects that advertising has, there are also some positive ones. The world without any advertising simply cannot exist, even though some types of advertisements are very annoying and many people wish to get rid of them, yet a majority of advertisements are helpful and timesaving as they provide us with essential information which we don’t have to seek out on our own.
One of many reasons why advertising was even invented was the need to inform people and it has made our lives simpler, in a way. We live in a world where everything is sped up and because the time is precious, people have learned to appreciate simplicity. The advertising in television or in a form of leaflets creates opportunities for customers to compare and choose the best alternative, when shopping. Imagining an alternative world without advertising is hard because it is a crucial part of every business and helps firms to be distinguished from their competitors. Without any advertising in the world, there´d probably have to be a monopoly for every type of business which would decrease diversity and leave so many people unemployed. Every company employs someone responsible for their advertising, after all.
Apart from retailers and entrepreneurs who mainly use marketing and advertising to increase sales of a certain product, there are others who make a living directly from advertising, creating campaigns for their clients in advertising agencies. Some job positions such as copywriters or art directors would disappear completely and millions of