A Tale of Two Cultures
A Tale of Two Cultures
Chapter 2 Case Study
A Tale of Two Cultures
Chapter 2 Case Study
International Business
Professor Kwaku-Ampadu
March 5, 2013
Pamela Boczar
Sheena Egipto
Jaspreet Kaur
Saba Khawaja
International Business
Professor Kwaku-Ampadu
March 5, 2013
Pamela Boczar
Sheena Egipto
Jaspreet Kaur
Saba Khawaja
A Tale of Two Cultures
When two cultures blend together changes always come about. This case study describes how the western world influences Asia with international business culture. With American companies setting up businesses abroad, it affects all the people involved. For example: In Hong Kong, family usually dictates a child’s study habits, their mannerisms, social interactions, and keeps a strong hold on traditional values. Many jobs are being outsourced to India. As a result, India is presently experiencing a booming/ emerging market where opportunities for growth are present.
An Indian jobseeker, named Binitha Venugopal is being exposed to American ideologies about: living away from home, money, language, independence, freedom, and relationships because of her job at a call-center. Unfortunately, she had to quit her job because her parents did not approve of the cultural differences. Indian culture keeps women from living with a significant other until they get married; this is of the parent’s choosing. Another example is Roopa Murthy; she works for an Indian call center, cuts her hair short, responds to an American name of ‘Dana’, wears name brand clothing, goes to bars/nightclubs and drinks martinis. Traditionally, this was unacceptable, but with new trends, it is bound to happen. Cultural imperialism is taking place.
“Cultural imperialism is the replacement of one’s cultural traditions, folk heroes, and artifacts with substitutes from another.” (Wild 50) Roopa Murthy is adapting and opening up to new ways of living due to the fact that she is broadening her horizons. She enjoys her new liberating life,
Chapter 2 Case Study
A Tale of Two Cultures
Chapter 2 Case Study
International Business
Professor Kwaku-Ampadu
March 5, 2013
Pamela Boczar
Sheena Egipto
Jaspreet Kaur
Saba Khawaja
International Business
Professor Kwaku-Ampadu
March 5, 2013
Pamela Boczar
Sheena Egipto
Jaspreet Kaur
Saba Khawaja
A Tale of Two Cultures
When two cultures blend together changes always come about. This case study describes how the western world influences Asia with international business culture. With American companies setting up businesses abroad, it affects all the people involved. For example: In Hong Kong, family usually dictates a child’s study habits, their mannerisms, social interactions, and keeps a strong hold on traditional values. Many jobs are being outsourced to India. As a result, India is presently experiencing a booming/ emerging market where opportunities for growth are present.
An Indian jobseeker, named Binitha Venugopal is being exposed to American ideologies about: living away from home, money, language, independence, freedom, and relationships because of her job at a call-center. Unfortunately, she had to quit her job because her parents did not approve of the cultural differences. Indian culture keeps women from living with a significant other until they get married; this is of the parent’s choosing. Another example is Roopa Murthy; she works for an Indian call center, cuts her hair short, responds to an American name of ‘Dana’, wears name brand clothing, goes to bars/nightclubs and drinks martinis. Traditionally, this was unacceptable, but with new trends, it is bound to happen. Cultural imperialism is taking place.
“Cultural imperialism is the replacement of one’s cultural traditions, folk heroes, and artifacts with substitutes from another.” (Wild 50) Roopa Murthy is adapting and opening up to new ways of living due to the fact that she is broadening her horizons. She enjoys her new liberating life,
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