Preview

A Study on the Strategic Growth & Future Prospect of E -Marketing in India

Powerful Essays
Open Document
Open Document
1466 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Study on the Strategic Growth & Future Prospect of E -Marketing in India
Statement of Research Interest

A study on the Strategic growth & future prospect of E -Marketing in India

Introduction

As per research title ‘e-Marketing – The Strategic Growth & Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena.’ As per general understanding of e-Marketing term is concerned, it is also referred as Internet

Marketing, I-Marketing, Web Marketing, Online Marketing, or, is the marketing of products or services over the Internet. As we all know that how the technology has changed the face of New India. As a result, e-Marketing has grown to gargantuan proportions as it has been able to deliver the goods with regards to measuring the return on investments. Be it a Financial Sector, Health Sector, Education Sector or Business Sector, the various changes came out. Even e-Marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, flea markets, as well as the advertising industry itself. In all of the Business Sector has been largely benefited by this technological transformation. In India, e-Marketing is the most visible outlook of this Result.

OBJECTIVES OF RESEARCH

Objective

The has been done with core objectives. The need of this project work is due to various reasons. As in present scenario in India, e-Marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. e-Marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), Search Engine Optimization (SEO), banner ads on Specific



References: • (Data Source * 1) : IMRB - CII Report Broadband. • (Data Source * 2) : IAMAI & Cross tab Marketing Services in January 2006. • (Data Source * 3) : IAMAI & Cross tab Marketing Services in January 2007. • (Data Source * 4) : IAMAI & Cross tab Marketing Services in December2005.

You May Also Find These Documents Helpful

  • Good Essays

    In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.…

    • 7972 Words
    • 32 Pages
    Good Essays
  • Powerful Essays

    Internet Marketing

    • 15228 Words
    • 61 Pages

    evaluate the relevance of the Internet to the modern marketing concept; distinguish between Internet marketing, e-marketing, e-commerce and e-business; identify the key differences between Internet marketing and traditional marketing; assess how the Internet can be used in different marketing functions.…

    • 15228 Words
    • 61 Pages
    Powerful Essays
  • Powerful Essays

    Scope of Online Sales

    • 9392 Words
    • 38 Pages

    I Krishnaindu.K.S. here by declare that this dissertation entitled “SCOPE AND DEVELOPMENT OF ONLINE SALES & PROMOTION”. Is carried out by me in the year 2010 December 1st-31st in partial fulfillment of the requirement for the award of the degree in BBA of M.G.University, Kottayam, Kerala, under the guidance of Mr. Sushan .P.K., Dept of BBA, BPC College ,Piravom.…

    • 9392 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    Virtual Reality

    • 4464 Words
    • 18 Pages

    This paper investigates such important aspect of virtual reality as the Internet. Understanding other people’s languages, cultures, etiquettes and taboos is necessary for every person. Nowadays it is obligatory for an intelligent person to know the Netiquette - the norms of conducting in the Internet.…

    • 4464 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Digital Marketing in India

    • 1106 Words
    • 5 Pages

    Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very good platform for online marketing. Also with a growth rate of over 1000% the potential looks good too. The penetration is a mere 5.2% - but which is actually good.…

    • 1106 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    This research work is on internet based marketing information system is taken to critically analyze and fashion out ways of implementing computer based marketing using Hallmark supermarket as case study. In this chapter, the researcher established the aim, limitation and purpose of the study, scope, statement of the problems, assumption and definition of terms.…

    • 8710 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Hanson, W. and Kalyanam, K. (2007). Internet Marketing and E-Commerce, International Edition. Thomson South Western: Canada.…

    • 3083 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Online ordering system

    • 2426 Words
    • 10 Pages

    An Online Marketing is both creative and technical advantageous aspects in the world of internet, including the design, advertising, sales and development. It is now being used by many companies, including those companies which competing in the world of business. Internet Marketing makes a big contribution in terms of advertising and producing more sales. Providing services and promoting products are one of the main goals of internet marketing. As the technology keep changing and many companies are still adapting techniques to produce much revenue, Internet marketing technologies can broaden the scope of business both on local and global competencies.…

    • 2426 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Englres Outline

    • 1994 Words
    • 8 Pages

    E-marketing is the product between our modern age technologies and the old traditional marketing principles. It is the use of the Internet and the electronic media in aiding one’s product or service to be known. Needless to say, using these approach is an important addition to the traditional marketing path whatever the size of your business may be.…

    • 1994 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Di Ianni, Alfonso. 2000. ”The e-business enterprise and the “Web first” principle of marketing.” Journal of…

    • 13639 Words
    • 55 Pages
    Powerful Essays
  • Good Essays

    Electronic Marketing

    • 5362 Words
    • 22 Pages

    Abstract: Lets start by defining what marketing is all about: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, E-marketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. E-marketing is achieving marketing objectives through use of electronic communications technology. Keywords: E-marketing, Developing economies, Problems, Prospects and developed economies Introduction: What are the E-marketing tools? The Internet has a number of tools to offer to the marketer.…

    • 5362 Words
    • 22 Pages
    Good Essays
  • Good Essays

    Internet Marketing

    • 1218 Words
    • 19 Pages

    chapter 1 Introduction to Internet Marketing McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Introduction to Internet Marketing — Today’s…

    • 1218 Words
    • 19 Pages
    Good Essays
  • Good Essays

    Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.…

    • 445 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Internet Marketing: As Susan Ward, defines, “Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing –and that’s just hitting the highlights.”(About.com, 2012)…

    • 1184 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    E Marketing

    • 11380 Words
    • 46 Pages

    Marketing plays a vital role in economic growth in the present global world. It ensures the planned economic growth in the developing economy where the scarcity of goods, services, ideas and excessive unemployment, thereby marketing efforts are needed for mobilization of economic resources for additional production of ideas, goods and services resulting in greater employment. Marketing stimulates the aggregate demand thereby enlarges the size of market. Marketing in basic industries, agriculture, mining and plantation industries helps in distribution of output without which there is no possibility of mobilization of goods and services which is the key point for economic growth. These industries are the back bone of economic growth. It also accelerates the process of monetizing the economy which in turn facilitates the transfer of investible resources. It helps in discovery of entrepreneurial talent. Intermediate industrial goods and Semi-industrial products etc. essentially marketed for industrial purpose in order to develop the industrial sector with a view to economic growth. Today the trend of ICT development is gaining larger influence over countries’ development and growth. It would not be surprising to see the elements that evolved from the developments of ICT (such as e-commerce, e-marketing, e-business, and e-learning) have increasingly provided support toward enhancing countries’ growth and development, especially in highly sophisticated abstract. As the trend of ICT development is gaining larger influence over countries’ development and growth, e-commerce plays an important role in enhancing the growth of several developed and developing economies over the 21st century. This chapter aims to build the analytical base to support the importance of the development of e-commerce by investigating the role and contribution of e-commerce to economic growth and development. The chapter first…

    • 11380 Words
    • 46 Pages
    Powerful Essays