“a Study on the Consumer Perception Regarding the Success of Big Bazaar”
STUDY ON
“A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR”
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ACKNOWLEDGEMENT
One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception.
First of all we would like to thank our mentor Miss Deepti
For her unflagging patience, and knowledge which has proved highly beneficial to us and has made our project both possible and successful.
We are also grateful to our college authorities for stocking a rich collection of books & magazines in the library, online collections which has acted as great oasis of knowledge amid the vast deserts of our ignorance.
We would also like to thank all the participants who spent their valuable time in filling the questionnaire and our classmates for their constant encouragement, advice and appreciation which helped us carry forward with our work.
EXECUTIVE SUMMARY
Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study the perception of consumers regarding the success of Big Bazaar.
The research titled ‘To study the consumer perception on the success of Big bazaar’ helps to understand the contributing elements which has won the hearts of consumers and led to the success if Big Bazaar stores. The study of perception, attitude and satisfaction level of those people is taken into consideration who
“A STUDY ON THE CONSUMER PERCEPTION REGARDING THE SUCCESS OF BIG BAZAAR”
[pic]
ACKNOWLEDGEMENT
One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception.
First of all we would like to thank our mentor Miss Deepti
For her unflagging patience, and knowledge which has proved highly beneficial to us and has made our project both possible and successful.
We are also grateful to our college authorities for stocking a rich collection of books & magazines in the library, online collections which has acted as great oasis of knowledge amid the vast deserts of our ignorance.
We would also like to thank all the participants who spent their valuable time in filling the questionnaire and our classmates for their constant encouragement, advice and appreciation which helped us carry forward with our work.
EXECUTIVE SUMMARY
Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study the perception of consumers regarding the success of Big Bazaar.
The research titled ‘To study the consumer perception on the success of Big bazaar’ helps to understand the contributing elements which has won the hearts of consumers and led to the success if Big Bazaar stores. The study of perception, attitude and satisfaction level of those people is taken into consideration who