A Study on Effectiveness of Customer Relationship Management in M/S Sri Devi Textile, Palladam
A STUDY ON EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT IN M/S SRI DEVI TEXTILE, PALLADAM
AUTHOR - KARTHICK.K
ASSISTANT PROFESSOR
DEPARTTMENT OF BUSINESS MANAGEMENT
RVS COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS)
SULUR - COIMBATORE.
MOBILE NO-09600549539
LAND LINE NO-0423-2526016
E-MAIL-ID- karthick.k@rvsgroup.com karthickkdv@gmail.com
1.1 INTRODUCTION The Textile industry in India has been pioneer industry. India’s Industrialization in other fields has mainly been achieved on the back of the resources generated by the industry. The recent liberalization measures have presented the industry with golden opportunity to regain its lost glory with the active help and encouragement from the govt. it will not be long before India can recover the ground it has lost in area it has traditionally been good at as a world supplier of high quality textiles. The industry is well organized on our country either in terms of value of annual output or number of labors employed. Indian textile industry is the second largest in the world. It has the largest cotton acreage of 9 million hectares and is the third largest producer of this fiber. It ranks fourth in terms of staple fiber production and sixth among filament yarn production. The incident of consumer among educated is much higher than overall usual status of consumer Within the bard trend towards an increasingly open and chronic character of consumer, emphasis on their standard of living and they convert this as a new full-time employment by virtue of their talents and hard work. Urban poverty has forced the women to go in for employment in knitwear. Majority of the people do not undertake entrepreneurial ventures. There is need to strengthen and streamline the role of public in the development of various sectors by harnessing their power towards nation building and to attain accelerated economic growth.
Reasons for fast Development of Textile Industry are:
AUTHOR - KARTHICK.K
ASSISTANT PROFESSOR
DEPARTTMENT OF BUSINESS MANAGEMENT
RVS COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS)
SULUR - COIMBATORE.
MOBILE NO-09600549539
LAND LINE NO-0423-2526016
E-MAIL-ID- karthick.k@rvsgroup.com karthickkdv@gmail.com
1.1 INTRODUCTION The Textile industry in India has been pioneer industry. India’s Industrialization in other fields has mainly been achieved on the back of the resources generated by the industry. The recent liberalization measures have presented the industry with golden opportunity to regain its lost glory with the active help and encouragement from the govt. it will not be long before India can recover the ground it has lost in area it has traditionally been good at as a world supplier of high quality textiles. The industry is well organized on our country either in terms of value of annual output or number of labors employed. Indian textile industry is the second largest in the world. It has the largest cotton acreage of 9 million hectares and is the third largest producer of this fiber. It ranks fourth in terms of staple fiber production and sixth among filament yarn production. The incident of consumer among educated is much higher than overall usual status of consumer Within the bard trend towards an increasingly open and chronic character of consumer, emphasis on their standard of living and they convert this as a new full-time employment by virtue of their talents and hard work. Urban poverty has forced the women to go in for employment in knitwear. Majority of the people do not undertake entrepreneurial ventures. There is need to strengthen and streamline the role of public in the development of various sectors by harnessing their power towards nation building and to attain accelerated economic growth.
Reasons for fast Development of Textile Industry are:
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