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A Study of Factors Influencing Students' Consumer Behavior

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A Study of Factors Influencing Students' Consumer Behavior
PURCHASE OF COSMETIC PRODUCTS: A STUDY OF FACTORS INFLUENCING NARESUAN UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR

SANITPONG SAITHIP CHUNHAPAK

MOUNGTHONG PAMITTASIL UNGTAWORNDEE

An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University

The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior”, submitted in partial fulfillment of the requirements for the Master of Business Administration Degree in Business Management is hereby approved.

…………………………………………… (Srisuda Chongsithiphol, D.B.A) Advisor

…………………………………………… (Srisuda Chongsithiphol, D.B.A.) Director, Bangkok Academic Center Naresuan University May 2008

ACKNOWLEDGEMENT
We are deeply grateful to Associate Professor Doctor Srisuda Chongsithiphol for her invaluable advice and her patient proofreading towards the completion of this independent study. Furthermore, we also sincerely thank Assistant Professor Doctor Suthinun Promsuwan for his kindness in writing concept proofing. We would also like to extend our sincere thanks to all committees for their helpful correction of this paper and their suggestions for the accomplishment of the independent study. Their ideas are so useful that this independent study becomes more helpful to those who might want to extend or do a similar study. Additionally, we would like to thank those whose names are not mentioned here but have greatly inspired and encouraged us until this independent study comes to a perfect end.

Chunhapak Saithip Sanitpong

Ungtaworndee Pamittasil Mungthong

Title

Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior

Author

Chunhapak Ungtaworndee, Saithip Pamittasil, Sanitpong Mungthong

Advisor Type of Degree

Srisuda
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