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A Social Constructivist Approach on the Heterosexual Matrix and Gender Stereotypes

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A Social Constructivist Approach on the Heterosexual Matrix and Gender Stereotypes
SXST 2101 Final Paper Assignment
A Social Constructivist Approach on the Heterosexual Matrix and Gender Stereotypes
Fiona Azizaj; 100868761
Professor: Davorka Ljubisic
TA: Vadeka Booth

In a world where sexuality is mainly understood, as well as taught, on a two-sex model, society has trained us to assume certain roles based on our prescribed gender, our culture and our race. Heterosexual, white men are still viewed as superior to all groups of people, especially when compared to members of the GLBTTIQQ2S, and ethnically diverse groups of women. Gender stereotypes branch from mutually accepted views on sexuality that are taught and practiced from the moment a baby is born, through childhood and adolescence, and into adulthood. While young boys are socialized to play with trucks, little girls are instructed to play with dolls. Female inferiority has been nurtured since it began, and as a result this notion has maintained a firm grip on our values. Consequentially, this generational conditioning teaches women to adhere to their expected roles, further hindering their evolution in society. Through universal acceptance of gender roles, women continually struggle to gain equality, value, and acknowledgment from their colleagues, as well as from society. This paper will discuss an analysis of women in political positions living in Canada that face hardships in their work environment, as well as female sexualisation in the North American context. Social constructivism will be applied to the concepts of sexual/gender stereotyping and the heterosexual matrix in order to demonstrate just how influential media is in shaping our values. The hyper-sexualisation of women and the heterosexual matrix confirm that gender roles and norms are taught and reinforced through a vicious cycle led primarily by the media. Various types of media outlets, including newspapers, radio, television stations, and the internet, shape our



Cited: Aiello, J. 7 Sex Moves You Think He Wants —But He Really Doesn 't (2013) Retrieved from http://www.cosmopolitan.com/sex-love/advice/sex-moves-he-doesnt-want#slide-1 Disch, Lisa and Kane, Mary Jo. When a Looker Is Really a Bitch: Lisa Olson, Sport, and the Heterosexual Matrix Signs, Vol. 21, No. 2 (Winter, 1996), pp. 278-308 Published by: The University of Chicago Press Fowlie, Jonathan. Website documents sexism against Canada 's female premiers: Vancouver Sun. February 18, 2013. Gill, R. (2008). Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising. Feminism & Psychology pp. 35-50 http://journals1.scholarsportal.info.proxy.library.carleton.ca/details.xqy?uri=/09593535/v18i0001/35_effsaica Lorrie, A.F. (2011) Forbidden fruit or conventional apple pie? A look at Sex and the City’s reversal of the female gender. Media Culture and Society. 33(1), 35- 51 Megyery, Kathy. Feminist organizing for change: The contemporary women 's movement in Canada. Published by Dundurn Press Limited in cooperation with the Royal Commission on Electoral Reform and Party Financing and Canada Communication Group-Publishing, Supply and Services Canada  (Toronto) 1991 pp. 203-210 Parenti, Michael. Make-believe media: The politics of entertainment Published By: St. Martin 's Press  (New York) 1992. Spike. The Top 10 Sexiest Female Politicians In The World http://www.spike.com/articles/2rigtb/the-top-10-sexiest-female-politicians-in-the-world?page=2 September 18, 2008 Whitehorn, Alan. Alexa McDonough, the Canadian encyclopedia. http://www.thecanadianencyclopedia.com/articles/alexa-mcdonough

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