A Report on the Operation Managemet of Otobi
SOURCES OF COMPETITIVE ADVANTAGES OF OTOBI LIMITED
1.0 INTRODUCTION
1.1 Origin of the Report. This report was authorized by the course instructor AFM Abdul Moyeen, PhD to write a term paper on the course Strategic Management as a part of MBA program. This report is written by group 4, composed of four members as envisaged in the title fly. The report was submitted on 19 October 2010.
1.2 Objective. The objectives of this report are: To carry out SWOT analysis of OTOBI Ltd To evaluate the sources of competitive advantage of OTOBI Ltd To analyze the functional level strategy implemented by OTOBI Ltd To study the nature of the business level strategy followed by OTOBI Ltd To explore the corporate level strategy pursued by OTOBI Ltd
1.3 Sources and Methodologies of Collecting Information. The information necessary to write the repot was collected both from primary and secondary sources. Organizational survey and interviews were done to gather the information. All possible efforts were made to ensure the credibility of the report to the maximum extent at the time of writing the report.
1.4 Report Preview. Since OTOBI is the leading laminated board furniture manufacturing company, we have chosen this company to evaluate its sources of competitive advantage. As efficiency, quality, innovation and customer responsiveness are the main building blocks of competitive advantages; therefore these are discussed elaborately under functional level strategy. An effort has been taken to relate the theoretical knowledge with current strategies followed by OTOBI to achieve competitive advantages. This paper attempts to highlight business and corporate level strategy pursued by OTOBI as well.
2.0 BRIEF BACKGROUND OF THE ORGANIZATION
2.1 Background. OTOBI Limited is one of the leading world class furniture manufacturers of its kind in the country. Over the two and half decades of tireless endeavor, OTOBI earned the fame and image of the unique
1.0 INTRODUCTION
1.1 Origin of the Report. This report was authorized by the course instructor AFM Abdul Moyeen, PhD to write a term paper on the course Strategic Management as a part of MBA program. This report is written by group 4, composed of four members as envisaged in the title fly. The report was submitted on 19 October 2010.
1.2 Objective. The objectives of this report are: To carry out SWOT analysis of OTOBI Ltd To evaluate the sources of competitive advantage of OTOBI Ltd To analyze the functional level strategy implemented by OTOBI Ltd To study the nature of the business level strategy followed by OTOBI Ltd To explore the corporate level strategy pursued by OTOBI Ltd
1.3 Sources and Methodologies of Collecting Information. The information necessary to write the repot was collected both from primary and secondary sources. Organizational survey and interviews were done to gather the information. All possible efforts were made to ensure the credibility of the report to the maximum extent at the time of writing the report.
1.4 Report Preview. Since OTOBI is the leading laminated board furniture manufacturing company, we have chosen this company to evaluate its sources of competitive advantage. As efficiency, quality, innovation and customer responsiveness are the main building blocks of competitive advantages; therefore these are discussed elaborately under functional level strategy. An effort has been taken to relate the theoretical knowledge with current strategies followed by OTOBI to achieve competitive advantages. This paper attempts to highlight business and corporate level strategy pursued by OTOBI as well.
2.0 BRIEF BACKGROUND OF THE ORGANIZATION
2.1 Background. OTOBI Limited is one of the leading world class furniture manufacturers of its kind in the country. Over the two and half decades of tireless endeavor, OTOBI earned the fame and image of the unique