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A Pestle Analysis of Mining Industry

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A Pestle Analysis of Mining Industry
| A PESTLE Analysis of Mongolian Mining Industry | | | Hui Wu (Meredith) | 09/04/2010 |

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A PESTLE analysis of the Mongolian mining industry 2 1. Executive summary 2 2. Introduction 3 3. PESTLE Analysis 3 4. Analysis of the future environment 8 5. Entry mode options 8 6. Potential risks 9 7. Recommendations and strategic option 10 8. Conclusion 11 9. Bibliography 11

A PESTLE analysis of the Mongolian mining industry 1. Executive summary
This report has analysed the investment environment of mining industry in Mongolia. The PESTLE analysis is considered first as a basic narration of the situation, and then the evaluations based on this PESTLE analysis are given to show the quality of the Mongolian investment environment. From the former analysis it can be seen that the overall investment atmosphere is good for the Chinese company. And considering the particularity of the local investment environment, it is better that the Chinese mining company forms a joint venture company with the local government. And in the initial stage of the company’s operation, a strategy with high FSA and low CSA are recommended in order to build the brand awareness and to be localised. Furthermore, the future environment and the potential risks are considered to be able to overcome and approved. Therefore, it is a good decision that to expand the mining business in Mongolia. 2. Introduction
With the development of the global economies, the current demands for the energy resources are becoming more and more difficult to meet. It can be seen in the world that the conflicts of resources have involved more and more countries in recent years. The Mongolia, however, possesses a rich amount of undeveloped mineral resources, which attracted plenty investors, especially countries like the U.S and China, who are intending to get benefits from the co-operations on resources mining industry. Therefore, an analysis based on the relationship between Mongolia and China



Bibliography: * 1. Skhouri 2008, Mongolian Mining Industry, International Business Wiki, accessed 04 April 2010, < http://www.wikia.com/Wikia> * 2. Wikipedia 2010, Mongolia, The United States, accessed 05 April 2010, <http://zh.wikipedia.org/wiki/%E8%92%99%E5%8F%A4%E5%9B%BD#.E6.94.BF.E6.B2.BB > * 3. U.S. Department of State Background Note 2007, Mongolia, The United States, accessed 08 April 2010, <http://www.infoplease.com/country/profiles/mongolia.html > * 4. CIA 2010, East & Southeast Asia: Mongolia, accessed 08 April 2010, < https://www.cia.gov/library/publications/the-world-factbook/geos/mg.html > * 5. The Strong anti-China Mood 2009, Blog, accessed 08 April 2010, < http://blog.huanqiu.com/?uid-388-action-viewspace-itemid-348202 > * 6. Lynch & Mahoney, n.d., Mongolia Laws and Commentaries

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