A Paper to Study Toothpaste Buying Behaviour of Consumer with Specific Reference to Students at Stes Narhe Top Campus
SINHGAD SCHOOL OF BUSINESS STUDIES
Research Paper
A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus
Submitted By:-
Sagar raut
Table of Contents
1. Introduction 1
1.1 Purpose 1
1.2 Literature Review 1
1.3 Objectives 2
1.4 Hypothesis 2
2. Research Methodology 3
2.1 Data Collection Method 3
2.2 Sampling Plan 3
2.3 Questionnaire 4
3. Research Results 6
3.1 Primary Data Findings 6
3.2 Secondary Data Findings 8
4. Conclusion 9
5.References 10
1. Introduction
1.1 Purpose
With the increase in dental problems, people are now a day becoming more aware and conscious about the use of toothpaste and choose the one which best served their purpose.
The purpose of this research paper is to determine the consumer preferences while buying toothpastes with referenced to the students at narhe campus (in age group 19-25).
1.2 Literature Review
Market is likely to see a few key launches in the toothpaste segment this year. Procter & Gamble (P&G) is set to throw another gauntlet at Colgate-Palmolive and Hindustan Unilever (HUL). The company plans to launch its global toothpaste brand Crest at an aggressive price point this year. As and when P&G introduces Crest in India, it will entail price competition as well as heavy brand investment in the category from all the players, in our view. It will put the market share and margins of Colgate under pressure. Colgate will need to sustain its higher-than-industry ad spends to protect its turf.
The consumer products arm of Johnson & Johnson (J&J) may launch toothpaste under the Listerine umbrella, while GlaxoSmithKline (GSK) Consumer Healthcare may prelaunch its Aquafresh brand, phased out a few years earlier. GSK had launched Sensodyne toothpaste last year. A mass-market toothpaste product is what is missing at the moment, which GSKwill plug with the re launch of Aquafresh.
1.3 Objectives
a.
Research Paper
A paper to study toothpaste buying behaviour of consumer with specific reference to students at STES Narhe Top campus
Submitted By:-
Sagar raut
Table of Contents
1. Introduction 1
1.1 Purpose 1
1.2 Literature Review 1
1.3 Objectives 2
1.4 Hypothesis 2
2. Research Methodology 3
2.1 Data Collection Method 3
2.2 Sampling Plan 3
2.3 Questionnaire 4
3. Research Results 6
3.1 Primary Data Findings 6
3.2 Secondary Data Findings 8
4. Conclusion 9
5.References 10
1. Introduction
1.1 Purpose
With the increase in dental problems, people are now a day becoming more aware and conscious about the use of toothpaste and choose the one which best served their purpose.
The purpose of this research paper is to determine the consumer preferences while buying toothpastes with referenced to the students at narhe campus (in age group 19-25).
1.2 Literature Review
Market is likely to see a few key launches in the toothpaste segment this year. Procter & Gamble (P&G) is set to throw another gauntlet at Colgate-Palmolive and Hindustan Unilever (HUL). The company plans to launch its global toothpaste brand Crest at an aggressive price point this year. As and when P&G introduces Crest in India, it will entail price competition as well as heavy brand investment in the category from all the players, in our view. It will put the market share and margins of Colgate under pressure. Colgate will need to sustain its higher-than-industry ad spends to protect its turf.
The consumer products arm of Johnson & Johnson (J&J) may launch toothpaste under the Listerine umbrella, while GlaxoSmithKline (GSK) Consumer Healthcare may prelaunch its Aquafresh brand, phased out a few years earlier. GSK had launched Sensodyne toothpaste last year. A mass-market toothpaste product is what is missing at the moment, which GSKwill plug with the re launch of Aquafresh.
1.3 Objectives
a.
References: Websites:- www.pepsodent.in www.colgate.co.in www.nielsen.com www.google.co.in www.wikipedia.com Journals: - Marketing Research