A Nintendo
Phase 1 Report: Strategic Position Analysis
Industry
Nintendo of America
Organisation Name
Organisation Contact Name www.nintendo.com Website URL
Email Address
4820 150th Ave. Northeast
Address
Redmond
City
WA
State / Province
98052
Zip / Postal Code
Individual
Organisation Type
Video Gaming Industry
UNITED STATES
Country
Nintendo of America Inc., established in 1980, is a subsidiary of Nintendo Co. of Japan. They have been the worldwide leader in the creation of interactive entertainment; they have sold more than a billion video games to the world (Nintendo 2010). In 2006, Nintendo created the revolutionary video game console “The Wii". The Wii was designed to attract larger demographic users than other gaming systems. It was, and still, very successful; attracted many people from different ages and it resulted in huge profits since it was created.
Unfortunately, recently attitude of consumers and environment has been changing unfavourably for the Nintendo. This analysis is to reveal the key successful factors that made Nintendo a leader in its industry, touch the weak points or mistakes it has done and recommend some strategies to keep Nintendo a leading player.
Organisation Background
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Organisation Profile
1.1. External Analysis
1.1.1. Pest Analysis
In terms of external analysis, it is critical to assess whether the contextual economic, social, technological, ecological, media, political, legal and ethical aspects are conducive to a specific direction. For instance, is the local government receptive to the concept of private sector participation? How are the relationships between the local government with the communities and the private sector? These are important aspects of the macro environment which will have a general impact on industries and companies. For this purpose, we will use a model called PEST analysis. This helps you to analyse the Political, Economic, Socio-cultural and Technological
Industry
Nintendo of America
Organisation Name
Organisation Contact Name www.nintendo.com Website URL
Email Address
4820 150th Ave. Northeast
Address
Redmond
City
WA
State / Province
98052
Zip / Postal Code
Individual
Organisation Type
Video Gaming Industry
UNITED STATES
Country
Nintendo of America Inc., established in 1980, is a subsidiary of Nintendo Co. of Japan. They have been the worldwide leader in the creation of interactive entertainment; they have sold more than a billion video games to the world (Nintendo 2010). In 2006, Nintendo created the revolutionary video game console “The Wii". The Wii was designed to attract larger demographic users than other gaming systems. It was, and still, very successful; attracted many people from different ages and it resulted in huge profits since it was created.
Unfortunately, recently attitude of consumers and environment has been changing unfavourably for the Nintendo. This analysis is to reveal the key successful factors that made Nintendo a leader in its industry, touch the weak points or mistakes it has done and recommend some strategies to keep Nintendo a leading player.
Organisation Background
:
:
:
:
:
:
:
:
:
:
:
:
:
Organisation Profile
1.1. External Analysis
1.1.1. Pest Analysis
In terms of external analysis, it is critical to assess whether the contextual economic, social, technological, ecological, media, political, legal and ethical aspects are conducive to a specific direction. For instance, is the local government receptive to the concept of private sector participation? How are the relationships between the local government with the communities and the private sector? These are important aspects of the macro environment which will have a general impact on industries and companies. For this purpose, we will use a model called PEST analysis. This helps you to analyse the Political, Economic, Socio-cultural and Technological