A Brush with AIDS and Halsey: Case Study
The ¡§Brush with AIDS¡¨ case discusses the situation involving Halsey¡¦s sharps containers. AIDS and HIV diseases are deadly and contagious. Hospitals want to protect their staff and employees from the spread of diseases. They use sharps containers from Halsey to prevent the spread of disease. There is a problem with the Halsey line of products. The protagonist (Amy) in this case has to face an ethical dilemma which forces her to choose between her moral duty to protect the customers¡¦ needs from the spreading of the deadly AIDS disease or her obligation to her company¡¦s profit performance.
Halsey is a leading health care company that provides the best products and services to customers all around the world. Amy is a senior market manager in the nursing services unit of Halsey health products. Her responsibility is to accept the used needles and syringes. Amy¡¦s goals are restrictively gross profit dollar oriented. At Halsey, Amy is committing to making the profit plan and to attaining the profit target her manager set. Amy wants to keep the sales going up and upholding the highest quality and customer services. In 1989, Amy became aware of a serious potential conflict between the sharps containers product line to the hospitals and the risks to the health care workers using it.
Halsey¡¦s sharps containers product are very successful. Their sales have been increasing dramatically and Haley¡¦s wants to expand the market. Sharps containers can be placed in every hospital room to allow for point of use disposal. With the AIDS frenzy in the hospital and the management trying to protect its employees, sharps containers products were highly demanded. Therefore, customers are willing to pay almost any price. Amy¡¦s sales were successful and she may be getting a promotion.
Unfortunately, there is a problem about sharps product. Sales reps and customers began complaining about sharps containers. Sharps containers made from plastic were shattering in cold temperatures
Halsey is a leading health care company that provides the best products and services to customers all around the world. Amy is a senior market manager in the nursing services unit of Halsey health products. Her responsibility is to accept the used needles and syringes. Amy¡¦s goals are restrictively gross profit dollar oriented. At Halsey, Amy is committing to making the profit plan and to attaining the profit target her manager set. Amy wants to keep the sales going up and upholding the highest quality and customer services. In 1989, Amy became aware of a serious potential conflict between the sharps containers product line to the hospitals and the risks to the health care workers using it.
Halsey¡¦s sharps containers product are very successful. Their sales have been increasing dramatically and Haley¡¦s wants to expand the market. Sharps containers can be placed in every hospital room to allow for point of use disposal. With the AIDS frenzy in the hospital and the management trying to protect its employees, sharps containers products were highly demanded. Therefore, customers are willing to pay almost any price. Amy¡¦s sales were successful and she may be getting a promotion.
Unfortunately, there is a problem about sharps product. Sales reps and customers began complaining about sharps containers. Sharps containers made from plastic were shattering in cold temperatures