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Zions Bancorporation Industry Analysis

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Zions Bancorporation Industry Analysis
Analysis of the banking industry, specifically with respect to Zions Bancorporation suggests that the competition in the banking industry is relatively high. While market presence, brand and pricing are key differentiating factors for attracting new customers, relationship and trust are important in retaining them. Zions Bancorporation has presence in 11 states.
Market Presence: Zions has a strong market presence (Zions branches as a percentage of total bank branches in the state) in the states of Arizona, Idaho, Nevada and Utah. (Appendix: Market Share). Looking at productivity from a market-share of deposits to market-share of branches ratio, Washington, Texas and Idaho the strongest markets in terms of deposits. In these three states the market share of Zions Bancorporation in terms of deposits is higher than its share in the total number of branches, meaning that in spite of having lesser share in total branches, Zions Bancorporation has gained a higher market share of deposits. …show more content…
This at times also means having to reduce the interest rate in times of increasing Fed rates.
Brand: (trying to get a report for this)
Relationship: This is an area where Zions has a competitive advantage over its peers. Zions follows a community banking approach focusing on the relationship with the community. The company has tried to keep the operations of its individual subsidiaries autonomous to offer a better market customizable solution to individual markets. Being a large bank Zions also has the cost advantage because of the economies of scale. The company combines these two together to offer competitive service to its key
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