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Zillow Financial Summary

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Zillow Financial Summary
The bulk of Zillow's revenue comes from its Premier Agent program (70 %), Real estate agents pay to have their picture, credentials and ratings linked to Zillow's listings of homes for sale, with up to four agents attached to each listing. Its estimated that real estate agents spent $7.7 billion on digital ads in 2016, down from $9 billion in 2014. Some 78% of real estate ad spending was done online in 2016.
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