Zenith Optimedia Global Ad Expenditure Forecast
ADSPENDS FORECASTS
Décembre 2011
PAID, OWNED AND EARNED – EVERYTHING IS NOW LINKED
Microsite www.
‘Paid’ Paid
‘Owned’ Owned
‘Earned’ Earned
GLOBAL ADSPEND AND GDP GROWTH
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES +10,0 +8,0 +6,0 +4,0 +2,0 ‐ ‐2,0 ‐4,0 ‐6,0 ‐8,0 ‐10,0 ‐12,0
Source: ZenithOptimedia, IMF
+3,5 +4,7 +5,2 +5,8
02
03
04
05
06
07
08
09
10
11
12 GDP
13
14
Adspend
GLOBAL ADVERTISING ‐ MAJOR MEDIA*
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES
2011 North America Of which USA f hi h Western Europe Asia Pacific 2.3 2.2 1.8 5.4 2012 2012 3.6 3.5 2.0 7.2 9.7 8.0 6.0 1.5 6.8 2013 3.7 3.5 2.8 7.3 10.4 10.1 7.7 2.4 8.7 2014 4.4 4.3 3.3 8.2 11.2 10.6 8.4 0.0 3.4
Asia Pacific excluding Japan 10.2 Central & Eastern Europe Latin America 8.5 6.0
Middle East & North Africa ‐15.5 Rest of World Global Major Media: US$ Million % Change
Source: ZenithOptimedia
6.4
464,304 3.5
485,924 4.7
511,394 5.2
541,194 5.8
* TV, Print, Radio, Cinema, Outdoor, Internet
GLOBAL ADSPEND BY REGION
2011
C & E Europe p 5.5% Rest of world 3.4% Latin Latin America 7.1% North America 35,6% Asia Pacific 18,8% Western Europe 22,3% Japan 9,0% C & E Europe C&EE 6,2% Rest of world 3,3% 3 3%
2014
Latin America 7,6% North America 34,3%
Asia Pacific 16,3% Japan 9,8% 9 8%
Western Western Europe 20,8%
Developing markets: 32.3% p g
Source: ZenithOptimedia
Developing markets: 35.9% p g
GROWTH FORECASTS IN KEY EUROPEAN MARKETS (2012)
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES 20
Russia
15 Gro owth (%) 10 5 0
Czech Rep Czech Rep Hungary Portugal Switzerland Nordics Poland
France
UK
Germany
‐5 ‐10 10 ‐5
Ireland Netherlands Greece
Italy Spain
0
5
10 15 20 Market size (US$ billion)
25
30
Source: ZenithOptimedia
TOP 10 ADVERTISING MARKETS
US$ MILLION, CURRENT PRICES
2011 1 2 3 4 5 6 7 8 9 10 USA Japan China Germany UK Brazil France Australia A li
Décembre 2011
PAID, OWNED AND EARNED – EVERYTHING IS NOW LINKED
Microsite www.
‘Paid’ Paid
‘Owned’ Owned
‘Earned’ Earned
GLOBAL ADSPEND AND GDP GROWTH
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES +10,0 +8,0 +6,0 +4,0 +2,0 ‐ ‐2,0 ‐4,0 ‐6,0 ‐8,0 ‐10,0 ‐12,0
Source: ZenithOptimedia, IMF
+3,5 +4,7 +5,2 +5,8
02
03
04
05
06
07
08
09
10
11
12 GDP
13
14
Adspend
GLOBAL ADVERTISING ‐ MAJOR MEDIA*
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES
2011 North America Of which USA f hi h Western Europe Asia Pacific 2.3 2.2 1.8 5.4 2012 2012 3.6 3.5 2.0 7.2 9.7 8.0 6.0 1.5 6.8 2013 3.7 3.5 2.8 7.3 10.4 10.1 7.7 2.4 8.7 2014 4.4 4.3 3.3 8.2 11.2 10.6 8.4 0.0 3.4
Asia Pacific excluding Japan 10.2 Central & Eastern Europe Latin America 8.5 6.0
Middle East & North Africa ‐15.5 Rest of World Global Major Media: US$ Million % Change
Source: ZenithOptimedia
6.4
464,304 3.5
485,924 4.7
511,394 5.2
541,194 5.8
* TV, Print, Radio, Cinema, Outdoor, Internet
GLOBAL ADSPEND BY REGION
2011
C & E Europe p 5.5% Rest of world 3.4% Latin Latin America 7.1% North America 35,6% Asia Pacific 18,8% Western Europe 22,3% Japan 9,0% C & E Europe C&EE 6,2% Rest of world 3,3% 3 3%
2014
Latin America 7,6% North America 34,3%
Asia Pacific 16,3% Japan 9,8% 9 8%
Western Western Europe 20,8%
Developing markets: 32.3% p g
Source: ZenithOptimedia
Developing markets: 35.9% p g
GROWTH FORECASTS IN KEY EUROPEAN MARKETS (2012)
YEAR‐ON‐YEAR % CHANGE, CURRENT PRICES 20
Russia
15 Gro owth (%) 10 5 0
Czech Rep Czech Rep Hungary Portugal Switzerland Nordics Poland
France
UK
Germany
‐5 ‐10 10 ‐5
Ireland Netherlands Greece
Italy Spain
0
5
10 15 20 Market size (US$ billion)
25
30
Source: ZenithOptimedia
TOP 10 ADVERTISING MARKETS
US$ MILLION, CURRENT PRICES
2011 1 2 3 4 5 6 7 8 9 10 USA Japan China Germany UK Brazil France Australia A li