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Audi is a German company founded 1909 and owned mainly by Volkswagen since 1965. Audi is a listed company where VW owns 99.55% of the shares.

Audi went through a number of name changes. Four makes (Audi, Horch, DKW and Wanderer) were united between the first and second world wars to become Auto Union. The 4 rings in the Audi logo represent the 4 makes. This company belonged in turn to Mercedes-Benz, but they sold it to VW in 1964. At that stage, cars built by Auto Union was marketed under the name DKW. Another company, NSU joined the group and cars began being marketed as NSU. From 1985, the company is knows as Audi AG.

The Audi Quattro was released in the early 1980s and represented a deliberate shift in marketing strategy. Audi was to become a premium brand to compete against BMW and Mercedes.

Audi is responsible for the VW-owned brand Lamborghini.

The Audi Q7 is a family-friendly SUV that has gone virtually unchanged since debuting in 2007.
See our 2014 Audi Q7 review for more information, including pricing with options and fuel economy ratings. And check out The Car Connection's coverage of the 2013 Audi Q7 as well.
With the Q7, Audi gained a bigger companion to its Avant wagon models, one with more all-weather capability. The Q7 shares those traits with the vehicles that share its platform--the Porsche Cayenne and Volkswagen Touareg--even though those vehicles come only in five-passenger configurations.
Competition for the Q7 includes those SUVs as well as the Mercedes-Benz ML Class and GL Class, and the BMW X5--Infiniti's seven-passenger QX60 (née JX), Acura's MDX, and Lincoln's MKT might even be considered alternatives.
The Q7 may share some of its running gear with other Audis, but its high ground clearance and quattro all-wheel drive pairs it most closely with the Audi Allroad, a new model for 2013. It's essentially unchanged this year, with a choice of supercharged gasoline-powered or turbocharged diesel V-6 engines, either teamed

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