Preview

Zara It

Good Essays
Open Document
Open Document
1139 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Zara It
CASO: ZARA IT FOR FAST FASHION

L OS P ROBLEMAS
• Existe una indecisión por parte de los encargados en el área de sistemas en la empresa ya que hay diferentes puntos de vista sobre si se mantiene el sistema actual de ventas o se implementa uno nuevo. A continuación se mencionan algunos de estos puntos de vista. En caso de dejar el sistema actual: o Se utilizara tecnología obsoleta en las tiendas, la cual puede llegar a perder el soporte técnico ya que el único proveedor de esta tecnología puede que deje de fabricar o dar soporte de esta tecnología. (Más de 10 años de uso de esta tecnología) o Se tiene una facilidad de uso y de instalación, ya que al abrir una nueva tienda no es necesario un especialista en TI para instalar y configurar los POS. o Se tiene una aplicación estable la cual involucra más trabajo por parte del personal. o Existe una desventaja ante los competidores al no tener un optimo funcionamiento de los recursos de la empresa. En caso de actualizar el sistema: o Se necesitaría un área de soporte técnico en TI más grande para poder cubrir todas las tiendas de la compañía. o Se necesitara una gran inversión para actualizar todos los puntos de venta e implementar otras tecnologías. o Se trabajara con tecnologías nuevas, con sistemas operativos estables y los cuales tienen soporte por varios proveedores. o Se teme crear una aplicación la cual no cumpla los requerimientos de la empresa y sea de cierta forma como algo mas lujoso que necesario para el funcionamiento de la empresa.





H ECHOS R ELEVANTES
• • • • • • • • • • • 1975.- Zara inicia sus actividades abriendo en La Coruña la primer tienda. 1985.- se crea el grupo INDITEX 1988.- se abre la primer tienda Zara fuera de España (Oporto Portugal) 1989.- se abre tienda en Nueva York (EUA). 1990.- se abre tienda en Paris (Francia) 1991.- nace PULL&BEAR y la cadena adquiere el 65% de la cadena de ropa MASSIMO DUTTI 1992.- la empresa abre su primera tienda en Mexico. 1995.- INDITEX compra la

You May Also Find These Documents Helpful

  • Satisfactory Essays

    zara case study

    • 670 Words
    • 3 Pages

    The close relationship between manufacturing and retailing make Zara different from the others specialty apparel retailers. His motto could be « fast and fashion ». Zara controls all phases of production of its clothing from design to distribution. A choice taken by the will of the company to « adapt to the client's request in minimum time.», for Zara, the most important thing is time.…

    • 670 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Zara case study

    • 954 Words
    • 5 Pages

    What is the conventional wisdom of the fashion industry with respect to design, manufacturing and advertising?…

    • 954 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Zara Case Study

    • 6040 Words
    • 25 Pages

    as opposing Shareholders rights to obtain fair revenue for their investment. In this paper, we argue…

    • 6040 Words
    • 25 Pages
    Good Essays
  • Good Essays

    Zara Swop

    • 474 Words
    • 2 Pages

    Zara has established itself successfully over the course of five years since the opening of its first retail store in Spain in 1975. We must now consider further opportunities of growth with a sole purpose of gaining further international recognition in order to maintain our mark as a top leader in the retail industry amidst the competition of the fashion industry.…

    • 474 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    ZARA IT for Fast Fashion

    • 1545 Words
    • 7 Pages

    1) Please describe three most important competitive advantages of ZARA (Inditex) over its main competitor. How sustainable is this advantage?…

    • 1545 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    ZARA

    • 6357 Words
    • 26 Pages

    VENTAS, nº 101 November – December 2010. Pgs. 60-68. If you desire to cite some…

    • 6357 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Zara

    • 346 Words
    • 2 Pages

    The Intuit-HP Retail Solution comes complete with: HP's Point of Sale System, monitor, USB keyboard and mouse, Receipt Printer, Credit Card Reader, Cash Drawer, Barcode Scanner, and Intuit Point of Sale software. To upgrade Zara’s current POS system, Zara should keep the old POS system running until the new system is ready for cut-over. The first plan is to upgrade the Information Infrastructure to support the new system. Zara must first upgrade its company’s network infrastructure from modem based to broadband based. Zara must ensure the network connectivity is available at every store. Once the network infrastructure is in place, Zara should contract with Intuit-HP professional services to install the Intuit-HP Retail Solution and necessary servers at its headquarter first. The installation contract should also entail training sessions and materials for the users at headquarter. When the implementation at the headquarter is completed, the new POS and training should be deployed the local stores. When all the stores get their new POS and all employees are properly trained, with the support of Intuit-HP professional service, Zara should perform a dry-run or integration testing of the solution after-hour to iron out some final glitches or process issues. Upon the completion of the integration testing, Zara could decide on a cut-over day where Zara stores switched to the new system and old data being migrated to the new database. The old POS system should still be kept for a short period of time after the cut-over to make sure the new system running smoothly prior to fully be shut down permanently.…

    • 346 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Zara International

    • 407 Words
    • 2 Pages

    1-In what ways are elements of the classical and behavioral management approaches evident in how things are done at Zara International?…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Zara

    • 1081 Words
    • 5 Pages

    Industry Analysis: Within the global apparel chain, profits are derived from “unique combination of high-value research, design, sales, marketing, and financial services that allow retailers, brand marketers, and branded manufacturers to act as strategic brokers in linking overseas factories” with markets (Gary Gereffi). Barriers to entry are fairly low. Not much capital is needed to enter the industry, as franchises and joint ventures are popular methods of establishing retail stores while keeping costs low. Buyers do not have much bargaining power. Since buyers are aware apparel companies are quick to do away with failed fashion trends, they usually purchase products as soon as they are available. Most fashion conscious shoppers come from middle to upper income families and therefore, have the discretionary income to spend on clothes. The threat of substitutes in the apparel industry is high. Customers do not incur critical costs or uncertainties when switching to a substitute and therefore, switching to another brand or continuing to wear clothes they already paid for is not challenging. Suppliers have little bargaining power with apparel retailing chains. Cascading labor efficiencies in developing countries have resulted in cheaper labor and inputs. This results in lower costs and multiple supplier options for retailers. Rivalry among competitors is a concern for apparel retailers. There are many large players of similar size. For instance, Zara has 4% market share in Spain, while H&M hit 10% in Sweden, only to see like-for-like sales declines, proving that there are tight constraints on gaining a dominant market share in the industry. The clothing products are fairly standardized, non-complex, and not heavily differentiated. With three out of Porter’s five forces being of concern, the clothing retail industry is of average attractiveness.…

    • 1081 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    zara

    • 255 Words
    • 2 Pages

    The research paper ‘Clearance Pricing Optimization for a Fast-Fashion Retailer’ talks about how Zara has increased its clearance revenues by approximately 6% by following a price optimization model.…

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Zara Research

    • 4634 Words
    • 19 Pages

    Made in Brazil reports that 91% of of AHA Indústria’s production was contracted by Zara Brazil and that AHA was in direct contact with Zara’s headquarters in Spain, sending them samples for approval.…

    • 4634 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    • Aprovisionamiento: “Muchos componentes y unos pocos productos terminados son comprados a proveedores de distintos puntos del mundo”.…

    • 688 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    ZARA Case study

    • 732 Words
    • 3 Pages

    II. The amount of relevant data (warehouse inventory, store inventory, and store sales history for each article) is also enormous,…

    • 732 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Ameritrade

    • 457 Words
    • 2 Pages

    En este caso hay que determinar si la inversión en tecnología estaría justificada debido a que generaría importantes flujos de caja futuro, estableciendo el costo de capital de la inversión (tecnología y publicidad)…

    • 457 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Miopia Del Marketing

    • 504 Words
    • 3 Pages

    Casi toda empresa, por no decir todas alguna vez atravesaron un periodo de crecimiento, en esta etapa parecían invencibles frente a sus…

    • 504 Words
    • 3 Pages
    Good Essays