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Zara case study

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Zara case study
Coursework Header Sheet
209896-18

Course
OPER1027: Operations Mngt: Proc/Value Ch
Course School/Level
BU/UG
Coursework
Case Study 1
Assessment Weight
25.00%
Tutor
J Whiteley
Submission Deadline
25/11/2013

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

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5.2 Detailed description of assessment

Case study 1–Capacity Planning

Read the case study regarding capacity planning that is available on Moodle. Your answers should refer to: Relevant concepts and theories regarding the role of capacity planning in organizations and demonstrate your ability to utilize relevant information from the case.

Case Study 1 – Capacity Planning (1,250 words, due date: 25/11/2013)

Identify the key characteristics of fast fashion and discuss how these affect company approaches to capacity planning.
How do fast fashion companies ensure that they can meet their demand?
How does this approach contribute to Zara’s success?

Introduction
Over the past few years the fashion industry has changed rapidly with every New Year came newer fashion. Competition has been fiercer than ever in terms of costs, quality, dependability and innovation. In this case study you’ll find a clear discussion and logical explanation about Zara’s day to day operations, why and how have they become as successful as they are today. What makes them different from other companies and how they meet there and their customers demands


References: Zara and Benetton: Comparison of two business models. 2010. [e-book] p. 10. Available through: Google Scholar [Accessed: 25 Nov 2013]. Fast Zara, F. 2013. Fast Zara, Fast Fashion - Research Paper - Wendyrosa. [online] Available at: http://www.studymode.com/essays/Fast-Zara-Fast-Fashion-813110.html [Accessed: 25 Nov 2013]. Hbswk.hbs.edu Netessine, K. and Netessine, K. 2013. Business Model Innovation is the Gift that Keeps on Giving. [online] Available at: http://blogs.hbr.org/2012/12/the-gift-that-keeps-giving-bus/ [Accessed: 25 Nov 2013]. Academicwritingsampleswarrior.blogspot.co.uk. 2013. Academic Writing Samples: ZARA Case Study Solution. [online] Available at: http://academicwritingsampleswarrior.blogspot.co.uk/2012/02/zara-case-study-solution.html [Accessed: 25 Nov 2013]. Mohsen, M. and Gammoh, S. 2010. Performance evaluation of reverse osmosis desalination plant: A case study of Wadi Ma 'in, Zara and Mujib Plant. Desalination and Water Treatment, 14 (1-3), pp. 265--272. Whatley, V. 2011. Case Analysis of Zara: IT for Fast F ashion. [e-book] London: pp. 33-43. http://www2.uhv.edu/luj/MGT6352/Samples/Student%20Sample%202.pdf [Accessed: 25 Nov 2013]. Fisher, M., Hammond, J., Obermeyer, W. and Raman, A. 2008. Making Supply Meet Demand in an Uncertain World. [e-book] America: pp. 22-67. http://www.log.wi.tum.de/fileadmin/w00bkn/www/GlobalSCS2012/Fisher_-_Obermeyer_HBR.pdf [Accessed: 25 Nov 2013]. Deschamps, M. 2013. Fast fashion shifts supply chain focus. [online] Available at: http://www.just-style.com/management-briefing/fast-fashion-shifts-supply-chain-focus_id114808.aspx [Accessed: 25 Nov 2013]. Ibm.com. 2013. How Zara Really Grew Into the World s Largest Fashion Retailer (IT Best Kept Secret Is Optimization). [online] Available at: https://www.ibm.com/developerworks/community/blogs/jfp/entry/zara?lang=en [Accessed: 25 Nov 2013]. Businesscasestudies.co.uk. 2013. Demand and supply Price business studies and business english | The Times 100. [online] Available at: http://businesscasestudies.co.uk/business-theory/marketing/demand-and-supply.html#axzz2kR98YZ00 [Accessed: 25 Nov 2013]. Legale, F. 2013. Fast Fashion | Femme Legale™. [online] Available at: http://femmelegale.com/tag/fast-fashion/ [Accessed: 25 Nov 2013]. Solutions, Z. 2013. Zara Fast Fashion Case Study - Solutions - Term Paper - Karthigeyank05. [online] Available at: http://www.studymode.com/essays/Zara-Fast-Fashion-Case-Study-1158346.html [Accessed: 25 Nov 2013]. Netessine, K. 2013. Business Model Innovation is the Gift that Keeps on Giving. [online] Available at: http://blogs.hbr.org/2012/12/the-gift-that-keeps-giving-bus/ [Accessed: 25 Nov 2013].
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