Zappos Analysis
1. Company Profile: a. History: Zappos was founded in 1999 by Nick Swinmurn after shopping for shoes and not finding the ones he wanted in a store or online, he decided to startup an online shoe retailer. (Zappos, Inc., 2010) b. Mission Statement: To provide the absolute best service online. To live and deliver WOW.(Zappos, Inc., 2010) c. Employers Expectations: Zappo looks for employees who understand the need for the Zappo core values and are willing to embrace and embody them. (Stershic, 2008)
2. Company Statistics: a. Number of Employees: 3003 (CNN Money, 2012) b. Annual Revenue for FY2010: 1,640 ($ millions) (CNN Money, 2012) c. Current Stock Value: Not a publicly traded company. Under Amazon d. Products: Zappos products include the online retail of clothing, Shoes, Accessories, Eyewear, At home products, Beauty supplies and Handbags. (Zappos, Inc., 2010)
3. Observable Components of Company Motivation Strategy: • Organizational Culture: The values, norms, standards of behavior and common expectations Zappos expects of their employees. i. The Zappos family enjoys a fun unique workplace that has a little weirdness in the mix. a) “Fun in the workplace, such as team building activities and allowing people to be ‘a little weird’ and express their own personalities are just a few ways that we work to fight against that frustration at the Zappos Family.” (Wolske, 2012) b) The only staff members in traditional offices with doors are those in legal (confidentiality reasons) and IT (temperature control for sensitive equipment). (Stershic, 2008) ii. Each cubicle is decorated to match the employee’s personality and style. a) Zappos wants its employees to feel comfortable in their work environment while working for the company. (Taylor, 2008) b) Zappos employees get to express a part of themselves at work which can
2. Company Statistics: a. Number of Employees: 3003 (CNN Money, 2012) b. Annual Revenue for FY2010: 1,640 ($ millions) (CNN Money, 2012) c. Current Stock Value: Not a publicly traded company. Under Amazon d. Products: Zappos products include the online retail of clothing, Shoes, Accessories, Eyewear, At home products, Beauty supplies and Handbags. (Zappos, Inc., 2010)
3. Observable Components of Company Motivation Strategy: • Organizational Culture: The values, norms, standards of behavior and common expectations Zappos expects of their employees. i. The Zappos family enjoys a fun unique workplace that has a little weirdness in the mix. a) “Fun in the workplace, such as team building activities and allowing people to be ‘a little weird’ and express their own personalities are just a few ways that we work to fight against that frustration at the Zappos Family.” (Wolske, 2012) b) The only staff members in traditional offices with doors are those in legal (confidentiality reasons) and IT (temperature control for sensitive equipment). (Stershic, 2008) ii. Each cubicle is decorated to match the employee’s personality and style. a) Zappos wants its employees to feel comfortable in their work environment while working for the company. (Taylor, 2008) b) Zappos employees get to express a part of themselves at work which can