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Yip's Globalization Drivers

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Yip's Globalization Drivers
Yip’s Globalization Drivers

Globalization
“Globalization refers to the development of global or worldwide business activities, competition and markets and the increasing global interdependence of national economies” – Stonehouse et all. 2004

Industry

Top 5 seller concentratio n

Carbonated Soft Drinks

70%
68%

Computer Software

59%

Computer Hardware

59%

Aerospace/ Defense

55%

Automobiles

“World 3.0's remapping of the terrain suggests a better path forward.
Specifically, a more realistic appraisal of both globalization and regulation suggests a path to greater prosperity that involves more market integration as well as limited and targeted market regulation.” – Ghemawat, World 3.0

71%

Light Bulbs

“International integration in commodity, capital and labour markets” – Bordo et all. 2003, WTO

Entertainment

53%

Semiconductors

40%

Passenger Airlines

37%

Source : Ghemawat and Ghadar, 2006

Globalization Drivers : Yip’s Framework
Developed by George Yip(1992)
Helps analyze the degree of globalization in the industries
The 4 main categories of drivers are :
•
•
•
•

Market Globalization Drivers
Cost Globalization Drivers
Government Globalization Drivers
Competitive Globalization Drivers

Low
(Domestic)

High
(Global)

Macroeconomic Environment & Framework

Technological
Factor

Market Drivers

Cost Drivers

Economic &
Financial Factor

Potential for
Globalizatio
n

Competitive
Drivers

Social &
Demographic
Factor

Government
Drivers

Political & Legal
Factor

Yip’s Framework : Market Drivers
Customer Needs
Similarities/ Differences
Culture
Economic Development
Physical Environment
Climate

Customers & Channels
Global Suppliers
Global Distributers

Marketing
Names
Advertising

Lead Countries
Product Innovations

Market Drivers : Explained
Driver

Parameter

Pressure for globalization Pressure for
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