Yemeksepeti.Com Case Study
Online food marketing expansion and success patterns: Special case of YemekSepeti (Food Basket)
Author: Berk BÜLBÜL Markgräflerstrasse 34 4057 Basel berk.bulbul@unifr.ch
Supervisor: Luis Teran Date: 08. May. 2011
Summary: YemekSepeti is a firm, which based its activities in online food ordering system active in three countries namely; Turkey, Russia and United Arab Emirates. In this paper it will be seen how they created value for their customer base to expand their capacity and how they internationally prolonged. In the study it will also be seen the special features which YemekSepeti came up with.
TABLE OF CONTENT Introduction……………………………………………………………….. 4 Restaurant owned ordering systems……………………………………5 Ordering through YemekSepeti (Food Basket)……………………….. 6 YemekSepeti and Interfax………………………………………………. 7 Call Center and Customer Satisfaction………………………………... 9 Difficulties to increase customers base……………………………….. 10 SmartPhone Applications………………………………………………. 10 Competition………………………………………………………………. 11 How YemekSepeti works and its special features…………………… 13 Expansion Patterns……………………………………………………… 15 Internationalization………………………………………………………. 18 Conclusion………………………………………………………………. 20
1.1. Introduction
Online food ordering services are web sites designated to enable potential customer reach restaurant menus and delivery options online.The customer instead of involving in multiple steps of food ordering like looking at different web sites of different restaurants calling the restaurant. Customer participation to the process will only involve to go to a certain website choosing the restaurant and the menu online. In this paper it will be talked about different online food ordering websites like eat.ch but main focus would be YemekSepeti.com and their working principals, it will then be looked for the
models in Switzerland swiftly and finally a great success story of
Author: Berk BÜLBÜL Markgräflerstrasse 34 4057 Basel berk.bulbul@unifr.ch
Supervisor: Luis Teran Date: 08. May. 2011
Summary: YemekSepeti is a firm, which based its activities in online food ordering system active in three countries namely; Turkey, Russia and United Arab Emirates. In this paper it will be seen how they created value for their customer base to expand their capacity and how they internationally prolonged. In the study it will also be seen the special features which YemekSepeti came up with.
TABLE OF CONTENT Introduction……………………………………………………………….. 4 Restaurant owned ordering systems……………………………………5 Ordering through YemekSepeti (Food Basket)……………………….. 6 YemekSepeti and Interfax………………………………………………. 7 Call Center and Customer Satisfaction………………………………... 9 Difficulties to increase customers base……………………………….. 10 SmartPhone Applications………………………………………………. 10 Competition………………………………………………………………. 11 How YemekSepeti works and its special features…………………… 13 Expansion Patterns……………………………………………………… 15 Internationalization………………………………………………………. 18 Conclusion………………………………………………………………. 20
1.1. Introduction
Online food ordering services are web sites designated to enable potential customer reach restaurant menus and delivery options online.The customer instead of involving in multiple steps of food ordering like looking at different web sites of different restaurants calling the restaurant. Customer participation to the process will only involve to go to a certain website choosing the restaurant and the menu online. In this paper it will be talked about different online food ordering websites like eat.ch but main focus would be YemekSepeti.com and their working principals, it will then be looked for the
models in Switzerland swiftly and finally a great success story of
Bibliography: (Business Case for Yemeksepeti 2011): Call Center approach, http://www.slideshare.net/barlace/yemeksepticom, accessed on 01.05.2011 (Dominos Pizza 2011): Order, http://express.dominos.com/order/olo.jsp, accessed on 01.05.2011 (Hürriyet 2010): Turkey`s online “food basket” debuts in Russia, http://www.hurriyetdailynews.com/n.php?n=yemek.sepeti.com-in-russia-accessed on 10.05.2011 (McDonalds 2011): Online Ordering, http://www.mcdonalds.com/us/en/home.html, accessed on 01.05. 2011 (Papa John`s 2011): Order, http://www.papajohns.com/ordering/index.shtm, accessed on 01.05.2011 (Interfax 2011): Internet Faxing, http://www.interfax.net/en, accessed on 28.04.2011 (SariyerYemek 2011): SariyerYemek, http://sariyeryemek.com/, accessed on 01.05.2011 (Video Presentation by YemekSepeti 2011): Entrepreuneurship conference by YemekSepeti, http://kemalsaybakan.blogcu.com/yemeksepeti-com-basarihikayesi-nevzat-aydin-melih-odemis/4645911, accessed on 03.05.2011