Preview

Yahoo inc. case study

Better Essays
Open Document
Open Document
1625 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yahoo inc. case study
Yahoo INC Case Study
Marissa Mayer, CEO, Challenges
Saja Al-Adhami
Stratford University-USA

This paper was prepared for EMB504- Organizational Behavior. By Dr. Ale Yekpabo

Abstract

Yahoo! Inc. is a global US Internet Corporation, founded in California in 1994, which provides a range of products and content, including email, media and downloads. The company had maintained its value proposition from 2005-2009 as one of the market leaders in search, it had healthy top line growth however it suffered from falling profits, web traffic and share price and this resulted in the appointment of their new CEO, Marissa Mayer in 2012. This paper will confer Yahoo’s business model, its properties, and investors’ confidence in Mayer’s strategy. In addition, the main challenges that CEO Mayer had faced during her period at the company, then the possible alternative recommended strategies in order to reestablish good and acceptable expectations from the company.

Yahoo! INC Yahoo! is a multinational internet corporation that offers a web portal, search engine, e-mail and other related services. Stanford Ph.D. students David Filo and Jerry Yang founded yahoo in 1994. Yahoo has evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc., incorporated in 1995, is a global Internet brand. Yahoo Inc. provides several services to their users. The Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network of third-party entities (referred to as Affiliates) who have integrated its advertising offerings into their Websites (referred to as Affiliate sites) or their other offerings. On the other hand, Yahoo INC provides other services to the


References: CrunchBase, The Business Graph, http://www.crunchbase.com/organization/yahoo, Subramanian, Ram, Richard Ivey School of Business, Yahoo! Inc.: Marissa Mayer 's Challenge, 2013 Vasile Tanasa, Business Strategy Yahoo, School of Economics, and Business Administration, https://www.academia.edu/4074184/Business_Strategy_Yahoo
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Warren Sports
    • 1334 Words
    • 6 Pages

    Warren Sports

    The current market position of Yahoo in search engine industry exhibits that it is far behind than its competitor Google as Google is generating about double revenue on each search advertisement (ad). The organization structure complexities, slow decision making process, lack of focus are some of the main issues that Yahoo is facing currently. The issues in Yahoo has compounded due to failure of the business to adopt the rapid changes in business environment. It caused a sharp decline in its ad revenues (Indu & Gupta). The financial information exhibits an increase in total revenue but a sharp decline in its net income. This paper discusses about some issues and their recommendations for Yahoo.…

    • 1334 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Unit 4 Assignment
    • 799 Words
    • 3 Pages

    Unit 4 Assignment

    I feel that Yahoo truly has a lot of work ahead of them. They seemed to be set in their ways as far as how they ran the company. They supply all of the same things that were a hit during the big boom era of the internet. The demand, is for an up to date current need. All of the other companies have updated what they have to offer to all age groups that are using the internet.…

    • 799 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Yahoo and Amazon: Building a Competitive Advantage
    • 1627 Words
    • 5 Pages

    Yahoo and Amazon: Building a Competitive Advantage

    Yahoo and Amazon have been seeking to have a competitive advantage for years. Since they were incorporated, the companies have experienced a mix of challenges and success as they strive to gain market share. To start with, Yahoo was established in 1995. Yahoo is one of the global technology companies that compete for the growing number online users in the recent world. The company delivers digital content and experiences on various platforms including mobile devices. Furthermore, the company provides properties and online services. Marketing services is a major business for the company. Generally, the company earns revenues from text-based links to advertisers, search advertising, display advertising, and other essential sources.…

    • 1627 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    breebeb
    • 1347 Words
    • 6 Pages

    breebeb

    Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet By Geoffrey A. Moore,HarperCollins, August 2000, $27…

    • 1347 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    An Analysis of the Current and Future Use of Internet Technologies of Boohoo.Com
    • 5653 Words
    • 23 Pages

    An Analysis of the Current and Future Use of Internet Technologies of Boohoo.Com

    The report discusses Boohoo’s background in relation to their current market position and strategies they have implemented. Boohoo is a private limited company owned by Khosla Vinney and the accounts are not accessible to the public, yet they have survived the recent economic downfall and continue to attract ‘over 67,690 visits per day,’ (Statbrain, 2010).…

    • 5653 Words
    • 23 Pages
    Good Essays
    Read More
  • Good Essays

    Yahoo Consumer Direct Case Study
    • 562 Words
    • 3 Pages

    Yahoo Consumer Direct Case Study

    The biggest weakness of the research design is the lack of a structured form of the sampling plan. There is also indications that the researchers were unsure initially as to how the target groups would feel about having their internet purchases tracked. The biggest strength of the research design was the opt-in process, which allowed the participants could consent to allow the tracking of the website activity. This opt-in option eliminated the appropriateness of tracking Web behavior without consent.…

    • 562 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Google Financial Ratios
    • 2785 Words
    • 12 Pages

    Google Financial Ratios

    's top competitor as in past years. At year-end 2008, Yahoo! had a total cash flow provided by operating activities of $1,880.2 million and $1,918.9 in 2007. This was a decrease in cash flow of 2% over 2007 (Seyboldonline 2009). As with Google, cash used for Yahoo! 's investing activities continue to negatively increase. In 2007 and 2008 investing activities for Yahoo! totaled ($1,311,783) million and ($572.5) million respectively (Yahoo! Inc., 2009) causing Yahoo! 's cash flow to decrease twice as much over 2007. Based on Yahoo! 's past financial history, this could be an indication that Yahoo! incurred losses from investments made in an effort to generate more cash flow to compete with…

    • 2785 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Not a chance!
    • 355 Words
    • 1 Page

    Not a chance!

    Observers note that Yahoo still earns most of its money by employing reporters to write stories and salespeople to sell ads, an old-media kind of operation that is hard to run at a profit. Yahoo outsourced web search to Microsoft’s Bing, and in spite of its leadership role in advertising, it has yet to offer much in the hot young market of mobile ads. Shifting from unprofitable, low-growth activities to activities with more potential could lead to significant staff cuts in some areas even as a hiring push continues in others. Still, one former employee sees hope. Geoff Ralston, who worked on Yahoo Mail, notes that EBay…

    • 355 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Yahoo Case Study
    • 672 Words
    • 3 Pages

    Yahoo Case Study

    In 1994 Yahoo! was created by Jerry Yang and David Filo. They started off this new venture by creating an internet browser that provided users with a platform to browse and view the internet. Yahoo! began generating revenue through online advertisements, ad placement fees, promotions and sponsorships. In 1995 Yahoo! was incorporated and through its initial IPO in April of 1996 were able to raise $38.8 million through initial share sales. In the beginning phase of the company, Yahoo! continued to see substantial growth in these revenues until the early 2000’s. As many other companies began to emerge, Yahoo! started to lose some of the market share they had for so long dominated. In 2006, they recognized a significant decrease in net income. In 2005 net income was reported at $1,896 million, an all time high for Yahoo, and within one year they experienced a decrease of almost 60% in net income with $751 million reported at year end of 2006. Yahoo!’s homepage had a plethora of services that it offered to users such as e-mail, music, mobile, small business services, health, finance, games, movies, personals, etc. With no singular goal in mind but to offer as many services in one stop, they began to lose more and more market share over time. They acquired other companies with hopes of integrating them and remaining competitive but were unsuccessful. In the meantime, Google and Facebook were flourishing in the emerging technological market.…

    • 672 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Business Google vs Yahoo
    • 1618 Words
    • 7 Pages

    Business Google vs Yahoo

    The two companies that I chose that I feel would be a great acquisition from CB&M are Google and Yahoo. These are two highly recommended internet search engines. Although, they have other competitors Google and Yahoo are the most used and well known in the US. They are both easy to use and offer many different tools and sites for individuals with internet access. They may have some common qualities but both are unique and bring their own brand to the table. It is a hard fair shake between the two in deciding just which one is actually the better search engine but I do have to say after comparing both it comes to be a little easier to decide on a conclusion of which would be of better use to a company.…

    • 1618 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    Apple Inc. Case Study
    • 1008 Words
    • 5 Pages

    Apple Inc. Case Study

    Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements:…

    • 1008 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Google's Case Study
    • 384 Words
    • 2 Pages

    Google's Case Study

    1. How does a search engine work and make money? What is the exportability of a search engine’s technology and business model? From the point of view on Wall Street, search has been a great source of revenues and profit. Search companies charge the organization or business a fee for having their business posted on the searchers page. Some of the core components of a search engine's monetization approach include the following: Relevancy before monetization. Provide unique search technologies. Encourage commercial search. Present a diversity of vendors, partners, products, and sales channels. Offer affordable or value-oriented pricing models. Motivate advertisers to improve content and conversions. Globalize your ad market. Keep operational expenses cost effective.…

    • 384 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Top 10 Company Mission Statements in 2011
    • 290 Words
    • 2 Pages

    Top 10 Company Mission Statements in 2011

    Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Columbia Sportswear Valuation
    • 5065 Words
    • 21 Pages

    Columbia Sportswear Valuation

    The weather also strongly affects sales within the industry. For example, the outdoor/winter sport apparel category has had a decrease of 2% in their sales year over year ($2.191M vs. $2.241M for 2010) for the Aug to Dec period (the period when they make the majority of their…

    • 5065 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    google case study
    • 631 Words
    • 3 Pages

    google case study

    Google always apply their technology and creativity to solve important problems and come up with new ideas. As a result they are in a quest of building the world’s best technology and products.…

    • 631 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics