Xiao Mi's Marketing Article Analysis
Introduction
This article is describing about the raising of market share for smart phones and devices from Xiao Mi which is originated from China. Xiao Mi is in the IT industry and it was founded in 6th April 2010, they started producing and release smart phones in August 2011.This article describes the tactics and strategies that are being used by Xiao mi in order to break the stranglehold of Apple and Samsung devices and becoming one of the top five powerhouse. Xiao Mi’s marketing’s concept has been evident in this article will be explained.
Creating value for the customers
Xiao Mi’s value proposition is that its product is focusing on using high-end specifications for the smart phones, that creates a value for the customer as the customer …show more content…
Market penetration is one of the stategies according to reports; it looks set to grab hold of more market share from apple against iphone by offering Mi4 at a lower price. (Angelina Kiser, Bloomberg newsweek, 2014) This was of of the deciding factor as majority of the locals are not cash rich and will prefer a cheaper alternative to satisfy their smart phone needs.“Xiao Mi will decide how to make money from its software and Internet services later, possibly involving advertising” (Bloomberg business week. 2012). This also means that xiao mi will be looking to earn from advertisments and a very basic margin to keep the company afloat. “We are not looking to make money or to make Xiao Mi profitable for the next two to three years”(Bloomberg News, …show more content…
Xiao Mi’s brand image has been etch into the minds of millions and millions of users and outwitting rivals such as Huawei and asus to become one of the top five smartphone makers. The future is certainly looking bright. Lei Jun’s vision is turning into a
This article is describing about the raising of market share for smart phones and devices from Xiao Mi which is originated from China. Xiao Mi is in the IT industry and it was founded in 6th April 2010, they started producing and release smart phones in August 2011.This article describes the tactics and strategies that are being used by Xiao mi in order to break the stranglehold of Apple and Samsung devices and becoming one of the top five powerhouse. Xiao Mi’s marketing’s concept has been evident in this article will be explained.
Creating value for the customers
Xiao Mi’s value proposition is that its product is focusing on using high-end specifications for the smart phones, that creates a value for the customer as the customer …show more content…
Market penetration is one of the stategies according to reports; it looks set to grab hold of more market share from apple against iphone by offering Mi4 at a lower price. (Angelina Kiser, Bloomberg newsweek, 2014) This was of of the deciding factor as majority of the locals are not cash rich and will prefer a cheaper alternative to satisfy their smart phone needs.“Xiao Mi will decide how to make money from its software and Internet services later, possibly involving advertising” (Bloomberg business week. 2012). This also means that xiao mi will be looking to earn from advertisments and a very basic margin to keep the company afloat. “We are not looking to make money or to make Xiao Mi profitable for the next two to three years”(Bloomberg News, …show more content…
Xiao Mi’s brand image has been etch into the minds of millions and millions of users and outwitting rivals such as Huawei and asus to become one of the top five smartphone makers. The future is certainly looking bright. Lei Jun’s vision is turning into a