wwisrak
Independent University, Bangladesh
Department of Media and Communication
Spring Semester 2014
Course: CMN 501 (Globalization and Contemporary Media and Communication)
Course Instructor: Fahmidul Haq
Name: KHONDOKAR ATIK ISRAK DATE: 16-4-2014
I.D: 1421891
The interrelation between globalization and media.
Globalization and Media
Global media systems have been considered a form of cultural imperialism. Cultural imperialism takes place when a country dominates others through its media exports, including advertising messages, films, and television and radio programming. America’s dominance in the entertainment industries made it difficult for other cultures to produce and distribute their own cultural products. Supporters of American popular culture argue that the universal popularity of American media products promotes a global media system that allows communication to cross national boundaries. American popular culture in addition challenges authority and outmoded traditions. Critics of American culture contend that cultural imperialism prevents the development of native cultures and has a negative impact on teenagers. There has been much debate in international fore, in academia and among media professionals over the question of the potential threat to indigenous culture by the unprecedented global penetration of the new media technologies resulting from the enormous capacities for information access, transmission and retrieval, referred to by Rex Nettle ford as ‘the hijacking of the region’s media, the invasion of the people’s intellectual space and the cultural bombardment of the entire region by every means possible from North America….’. In the past decades, international aspects of mass media were being discussed by scholars and intellectuals under the auspices of UNESCO. Today, the Media has transformed into a business that is dominated
Department of Media and Communication
Spring Semester 2014
Course: CMN 501 (Globalization and Contemporary Media and Communication)
Course Instructor: Fahmidul Haq
Name: KHONDOKAR ATIK ISRAK DATE: 16-4-2014
I.D: 1421891
The interrelation between globalization and media.
Globalization and Media
Global media systems have been considered a form of cultural imperialism. Cultural imperialism takes place when a country dominates others through its media exports, including advertising messages, films, and television and radio programming. America’s dominance in the entertainment industries made it difficult for other cultures to produce and distribute their own cultural products. Supporters of American popular culture argue that the universal popularity of American media products promotes a global media system that allows communication to cross national boundaries. American popular culture in addition challenges authority and outmoded traditions. Critics of American culture contend that cultural imperialism prevents the development of native cultures and has a negative impact on teenagers. There has been much debate in international fore, in academia and among media professionals over the question of the potential threat to indigenous culture by the unprecedented global penetration of the new media technologies resulting from the enormous capacities for information access, transmission and retrieval, referred to by Rex Nettle ford as ‘the hijacking of the region’s media, the invasion of the people’s intellectual space and the cultural bombardment of the entire region by every means possible from North America….’. In the past decades, international aspects of mass media were being discussed by scholars and intellectuals under the auspices of UNESCO. Today, the Media has transformed into a business that is dominated