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Wudi Disseration
The Cultural Differences and Competitive Advantages of Transnational Companies

-------------Take Western Subsidiaries in China for Examples

Part one Cultural Differences in Transnational Business

1 the introduction of cultural differences in transnational business 2 compare the differences of corporate culture between China and Western countries

Part two Cultural Differences is a Double-edged Sword 1 culture conflict and operating difficulties (1) the causes of cross-cultural conflict (2)the problems caused by cultural conflict 2 the advantages of Cross Cultural Management
Part three As for Culture differences, How to Develop Competitive Advantages 1 The solution of the culture conflict 2 how to make use of advantages of cross culture 3 business strategies of cross cultural management

Part four Conclusions and Findings

文化差异与跨国公司竞争优势------以欧美在华子公司为例
第一部分 跨国经营中的文化差异
1 跨国经营文化差异的论述
2 比较中国与欧美国家的企业文化
第二部分 文化差异是把双刃剑（文化差异对跨国公司的影响）
1 文化冲突以及经营困难 （1） 跨文化冲突产生的原因 （2） 文化冲突导致的问题
2 跨文化管理的优势
第三部分 就文化差异而言，跨国公司如何形成竞争优势 1跨国公司如何克服文化冲突 2 跨国公司如何利用跨文化的优势 3 跨文化管理的经营策略 第四部分 结论与启示

Part one Cultural Differences in Transnational Business

The world is moving away from self-contained national economies toward an interdependent, integrated global economic system. And this is called ‘Globalization’. With the trend of the globalization, the “multinational corporation” is not an unfamiliar term anymore. This kind of corporation is registered in more than one country or that has operations in more than one country. It is a large corporation which both produces and sells goods or services in various countries. Because it concerns to different countries in the same corporation, cultural difference is a matter of thing which can not be ignored.

1 the introduction of cultural differences in transnational
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