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A mistake often made is the lack of knowledge for the reason of writing. The writer’s purpose is to always appeal to an audience, whether you are informing, persuading, or writing to amuse. Your goal is to have some type of influence on the reader. The effectiveness of your influence starts by first gaining full awareness of exactly who your audience may be. In this chapter, the author mentions different examples of writing. For example, if a person were to write something for children, it should be very simple and not composed of much density. A child’s level of understanding is not as mature as an adults, therefore writing using complicated terms would only confuse them. Keeping this in mind, children’s writing should be on an understanding level. This is so the children will be able to comprehend the short and simple words. As opposed to writing to a group of educated specialists, this would be considered inappropriate. Writing should be formal, with the use of full complex sentences, professional and more complex. After becoming familiar with the audience, the writer should then be sure to not only be grammatically correct, but also correct rhetorically. An example of two different paragraphs were given, one rich and strong in rhetoric, and the other lacking and empty. Both were about English courses they had taken, but what separated the two was thorough detailing. In the first paragraph, the writer told about their favorite course taken during high school. Although the grammar was correct in the first paragraph, compared to the second paragraph it lacked supporting details. While the second paragraph, opened up more, giving the reader an explanation. When writing, direct details are a key factor. The reader should have a clear understanding on why and how a situation is affected. While practicing the art of rhetoric, the author must also be aware of what is appropriate and inappropriated. Depending on the audience, it can then be decided whether

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