woolworths case study
Introduction
Woolworths is the largest supermarket chain in Australia, and Coles is the main competitor of Woolworths. As Australian supermarket is in the growth stage in product life cycle, Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position, such as improve its logical and costumer service efficiency by technology and innovation development. Woolworths has kept the leader position in Australia for more than 80 years, so it has a famous brand recognition, which means it has a strong market force. However, Woolworths’s debt also increase so quickly that it becomes the major concern of the investors. In addition, the highly logic expense also make Woolworths suffer from a lot of pressure. Since the demand of daily use are predicted to be grown continuously after 2009, Woolworths can consider expand product manufacturing line and export to China. After the analysis, our group advise Woolworths demonstrate the advantages and value of its product to attract the further the consumers. In addition, Woolworths may think about entering into a new market such as China, and it can also cooperate with grocery manufacturers either in those countries because where the labor costs are much more reasonable.
Marketing Objectives
According to the analysis in the assignment, Woolworths has kept a leader position of supermarkets in Australia for many years. Therefore, the primary marketing objective is that Woolworths need to keep this strength for the future 12 months. Woolworths needs to find ways to strengthen the strong position of local market first in order to lower the risk when doing other investment during the future 12 months. In addition. Woolworths may consider to expand its overseas market as a second marketing objective. Since some oversea market has a great demand for daily use high quality product, Woolworths has an advantage entering into a new market with its good reputation in the industry. Besides, Woolworths can
Woolworths is the largest supermarket chain in Australia, and Coles is the main competitor of Woolworths. As Australian supermarket is in the growth stage in product life cycle, Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position, such as improve its logical and costumer service efficiency by technology and innovation development. Woolworths has kept the leader position in Australia for more than 80 years, so it has a famous brand recognition, which means it has a strong market force. However, Woolworths’s debt also increase so quickly that it becomes the major concern of the investors. In addition, the highly logic expense also make Woolworths suffer from a lot of pressure. Since the demand of daily use are predicted to be grown continuously after 2009, Woolworths can consider expand product manufacturing line and export to China. After the analysis, our group advise Woolworths demonstrate the advantages and value of its product to attract the further the consumers. In addition, Woolworths may think about entering into a new market such as China, and it can also cooperate with grocery manufacturers either in those countries because where the labor costs are much more reasonable.
Marketing Objectives
According to the analysis in the assignment, Woolworths has kept a leader position of supermarkets in Australia for many years. Therefore, the primary marketing objective is that Woolworths need to keep this strength for the future 12 months. Woolworths needs to find ways to strengthen the strong position of local market first in order to lower the risk when doing other investment during the future 12 months. In addition. Woolworths may consider to expand its overseas market as a second marketing objective. Since some oversea market has a great demand for daily use high quality product, Woolworths has an advantage entering into a new market with its good reputation in the industry. Besides, Woolworths can
References: Ansoff (1957) Ansoff’s Matrix, pain and gain Growth strategies and adaptive learning among small food producers Anonymous. Geelong Advertiser [Geelong, Vic] 28 Jan 2010: 30. Woolworths Slowdown Bowery, Joanna. Marketing (Apr 20, 2006) Woolworths Hasell, Nick. The Times [London (UK)] 20 Nov 2008: 77. Woolworths Bureau of Statistic China (2012) http://www.stats.gov.cn/english/statisticaldata/yearlydata/