Swot Analysis and Retail Industry
Table of Contents Introduction 2 PEST analysis of the world 2 Political analysis 2 Economic analysis 2 Social analysis 3 Technological analysis 3 Industry 3 Competitors 4 Issue that caused Woolworth decline and new opportunity 6 SWOT Analysis 7 Strengths 7 Weaknesses 8 Opportunity 8 Threats 9 Issue that caused Woolworth decline and new opportunity 9 Recommendation of new strategies 10 Conclusion 11 References 12
Introduction
Woolworths was first opened in Sydney (Datamonitor, pr 1). The company deals with the sale of electronic goods, general merchandise, liquor (Safeway liquor) as well as grocery. One of the major challenges that face the company is competition. This is because the supermarket industry in Australia is very competitive. The company’s major competitors are the composite buyers, Cole’s, IGA and the franklins. Moreover, the company also faces competition from the Audi (Datamonitor, pr 1). The company also has the health and safety policies that ensure that they are committed to ensuring workplace safety. They include a risk management approach, effective employee consultation as well as effective implementation of the policy (Datamonitor, pr 1).
PEST analysis of the world
` In their day-to-day running businesses are affected by macro-environmental factors, which are analyzed, using a pestle analysis. A pestle analysis is simply a framework that classifies environmental influences as political, economic, social, technological, legal and environmental (Kotler et al 68-108).
Political analysis
Woolworth success can also be linked to the peaceful environment. It is evident that, peace has prevailed in Australia due to political stability. This has not only seen the growth of the retail industry, but also many businesses in the region have succeeded. It is evident that, a stable political environment results to an effective economic environment (Kotler et al., 68-108).
Economic analysis
Economic factors are
Introduction
Woolworths was first opened in Sydney (Datamonitor, pr 1). The company deals with the sale of electronic goods, general merchandise, liquor (Safeway liquor) as well as grocery. One of the major challenges that face the company is competition. This is because the supermarket industry in Australia is very competitive. The company’s major competitors are the composite buyers, Cole’s, IGA and the franklins. Moreover, the company also faces competition from the Audi (Datamonitor, pr 1). The company also has the health and safety policies that ensure that they are committed to ensuring workplace safety. They include a risk management approach, effective employee consultation as well as effective implementation of the policy (Datamonitor, pr 1).
PEST analysis of the world
` In their day-to-day running businesses are affected by macro-environmental factors, which are analyzed, using a pestle analysis. A pestle analysis is simply a framework that classifies environmental influences as political, economic, social, technological, legal and environmental (Kotler et al 68-108).
Political analysis
Woolworth success can also be linked to the peaceful environment. It is evident that, peace has prevailed in Australia due to political stability. This has not only seen the growth of the retail industry, but also many businesses in the region have succeeded. It is evident that, a stable political environment results to an effective economic environment (Kotler et al., 68-108).
Economic analysis
Economic factors are
References: 1. Australian Competition and Consumer Commission, Report to the Senate on Prices Paid to Suppliers by Retailers in the Australian Grocery Industry, Canberra. pp. 42-65, 2002 2. Chow-Hou Wee, Sun Zi Art of War and SWOT Analysis: Perspectives and Application to Business, Asia Pacific Management Review, 2002 3. Datamonitor, 2007, Company Profile, Woolworths Limited, accessed on Feb 13, 2013 4. Deakin University, Management, John Wiley & Sons Australia Ltd. pp.269-270, 2004 5. Kotler, Phillip and Kevin, Lane Keller,Mairead Brady, Malcolm Goodman, Torben Hansen Marketing Management. New Jersey, Prentice Hall. pp. 68-108, 2009 6. Round Davis, The power of two: squaring off with Australia’s large supermarket chains, Australia journal of Agricultural and Resource economics, 50(1), pp51-64, 2006 7. Smith Robinson. The Australian grocery industry: a competition perspective, Australia journal of Agricultural and Resource economics, 50(1) 33-50, 2006