Woodland Swot
INTRODUCTION
Indian shoe market is one of the most dynamic markets in the world. Although there are different valuations about the Indian Shoe Market. It is estimated to be worth around Rs 11000 crores. The market is traditionally price driven and dominated by the unorganized sector.
Woodland stands for -
Simple the spirit of adventure, of course. The advertising has been created specifically to communicate this spirit to everyone. And to encourage them to keep exploring and keep discovering. Woodland not only believes in making the best quality products but also creating outstanding communication ideas. It’s no wonder then that Woodland advertisement have been widely recognized in India and abroad. Woodland is an Indian Brand and they have done it with Indian Footwear. In a market dominated by sports and leather shoes Woodland created a category for itself.
Woodland never wanted to be an ordinary shoe so till now this brand is concentrating on the premium end (above Rs 1500 shoes) of 2000 crore casual shoe segment. Woodland targets the up market segment and is positioning itself as a rugged high quality premium casual shoe.
The brand is excellent in quality and styling. The brand carefully presented itself as an outdoor trekking kind of shoe which captured the imagination of Indian youth True to its price, the brand delivered its promise on quality which ensured that the brand is perceived as a value for money brand. Woodland has extended itself to accessories and apparels. Earlier Woodland tried its hand in the formal shoe category with the brand Woods but it did not make much impact in that market. TYPES AND PRICE OF THE SHOES
Formal shoes:-
Woodland has a wide variety of formal shoes starting from Rs. 1445 onwards. These shoes are light in weight, comfortable and attractive.
Casual shoes:-
Woodlands casual shoes are more in demand among the
Indian shoe market is one of the most dynamic markets in the world. Although there are different valuations about the Indian Shoe Market. It is estimated to be worth around Rs 11000 crores. The market is traditionally price driven and dominated by the unorganized sector.
Woodland stands for -
Simple the spirit of adventure, of course. The advertising has been created specifically to communicate this spirit to everyone. And to encourage them to keep exploring and keep discovering. Woodland not only believes in making the best quality products but also creating outstanding communication ideas. It’s no wonder then that Woodland advertisement have been widely recognized in India and abroad. Woodland is an Indian Brand and they have done it with Indian Footwear. In a market dominated by sports and leather shoes Woodland created a category for itself.
Woodland never wanted to be an ordinary shoe so till now this brand is concentrating on the premium end (above Rs 1500 shoes) of 2000 crore casual shoe segment. Woodland targets the up market segment and is positioning itself as a rugged high quality premium casual shoe.
The brand is excellent in quality and styling. The brand carefully presented itself as an outdoor trekking kind of shoe which captured the imagination of Indian youth True to its price, the brand delivered its promise on quality which ensured that the brand is perceived as a value for money brand. Woodland has extended itself to accessories and apparels. Earlier Woodland tried its hand in the formal shoe category with the brand Woods but it did not make much impact in that market. TYPES AND PRICE OF THE SHOES
Formal shoes:-
Woodland has a wide variety of formal shoes starting from Rs. 1445 onwards. These shoes are light in weight, comfortable and attractive.
Casual shoes:-
Woodlands casual shoes are more in demand among the