Why we buy READING RESPONSES
Chapter one
Abstract
Chapter one of “Why We Buy” mainly talks about five points: 1) what is the research method of the science of shopping and how does it to work; 2) “Butt-brush effect”; 3) the placement of products can greatly influence sales; 4) Congestion is a killer to sales; 5) Interception rate and conversion rate. These phenomenons are the most basic elements knowledge of the science of shopping. The main idea introduces reader to the science of shopping.
Research method of the science of shopping
The Research method of the science of shopping tries to continuously observe people's buying behavior through record monitor system in stores or tracker tailing after customers and noting everything they do to gather information such as the fact that female customers deliberate for a long time before making a decision. On the basis of a large amount of buying behavior information, which presented the diversity between different groups of people, it can be determined a customer whether will carefully read supplement factors before she buys cookies. Meanwhile, gender, age and educational level are the factors of purchasing power. Finally, the researcher uses this method to engage in a comprehensive analysis of customer’s consumption psychology to change the layout of a store which can promote the sales. That is the research method of shopping.
“Butt-brush effect”
The First, involves direct body contact. This means a customer wants to buy a product suddenly pushed incautiously by another customer over twice because of the narrow passage area with lots of customers. As a result, the shopper will put his shopping basket down either give up or continuing shopping. Congestion is bad for sales and congestion also has greatly influenced on customer satisfaction with shopping. So “Butt-brush effect” could cause a decrease in sales.
Second, the “Butt-brush effect” can happened between goods and other goods, such as
Abstract
Chapter one of “Why We Buy” mainly talks about five points: 1) what is the research method of the science of shopping and how does it to work; 2) “Butt-brush effect”; 3) the placement of products can greatly influence sales; 4) Congestion is a killer to sales; 5) Interception rate and conversion rate. These phenomenons are the most basic elements knowledge of the science of shopping. The main idea introduces reader to the science of shopping.
Research method of the science of shopping
The Research method of the science of shopping tries to continuously observe people's buying behavior through record monitor system in stores or tracker tailing after customers and noting everything they do to gather information such as the fact that female customers deliberate for a long time before making a decision. On the basis of a large amount of buying behavior information, which presented the diversity between different groups of people, it can be determined a customer whether will carefully read supplement factors before she buys cookies. Meanwhile, gender, age and educational level are the factors of purchasing power. Finally, the researcher uses this method to engage in a comprehensive analysis of customer’s consumption psychology to change the layout of a store which can promote the sales. That is the research method of shopping.
“Butt-brush effect”
The First, involves direct body contact. This means a customer wants to buy a product suddenly pushed incautiously by another customer over twice because of the narrow passage area with lots of customers. As a result, the shopper will put his shopping basket down either give up or continuing shopping. Congestion is bad for sales and congestion also has greatly influenced on customer satisfaction with shopping. So “Butt-brush effect” could cause a decrease in sales.
Second, the “Butt-brush effect” can happened between goods and other goods, such as