Why Is Chewing Gum Decreasing In North America
We would recommend a reach that extends further into more developing countries. Research shows that the demand of chewing gum is being decreasing in North America for the past few years by 1%/year and in other countries the market for chewing gum is increasing by 20% so it is highly recommended that Dentyne should focus on the growing industry and also reposition itself in North America by introducing new lines for example more flavours of chewing gum like lemon and pepper. This would increase the product demand and will increase revenue.